Multimodality : : Disciplinary Thoughts and the Challenge of Diversity / / ed. by Janina Wildfeuer, Jana Pflaeging, Ognyan Seizov, Chiao-I Tseng, John Bateman.

• Superior document: Title is part of eBook package: De Gruyter DG Ebook Package English 2020
• MitwirkendeR: Bateman, John A.,; Chai, Kevin,; Georgiou, Helen,; Harnett, John,; Jaćević, Milan,; Jones, Pauline,; Lange, Rebecca,; Larkey, Edward,; Macken-Horarik, Mary,; Marx, Konstanze,; Nielsen, Wendy,; O’Hagan, Lauren,; O’Halloran, Kay L.,; Pflaeging, Jana,; Schmidt, Axel,; Seizov, Ognyan,; Stamenković, Dušan,; Stöckl, Hartmut,; Tan, Sabine,; Taylor, Christopher,; Thomas, Martin,; Tseng, Chiao-I,; Turney, Annette,; Wang, Rui,; Wignell, Peter,; Wildfeuer, Janina,
• HerausgeberIn: Bateman, John,; Pflaeging, Jana,; Seizov, Ognyan,; Tseng, Chiao-I,; Wildfeuer, Janina,
• Place / Publishing House: Berlin ;, Boston : : De Gruyter, , [2019]; ©2020
• Year of Publication: 2019
• Language: English
• Physical Description: 1 online resource (VIII, 332 p.)

Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead, it must achieve a more mature status of reflection, mutual support, and interaction with regard to both past and future directions. The red thread across the disciplines reflected in this book is a common goal of capturing the mechanisms of synergetic knowledge construction and transmission using diverse forms of expressions, i.e., multimodality. The collection of chapters brought together in the book reflects both a diversity of disciplines and common interests and challenges, thereby establishing an excellent roadmap for the future. The contributions revisit and redefine theoretical concepts or empirical analyses, which are crucial to the study of multimodality from various perspectives, with a view towards evolving issues of multimodal analysis. With this, the book aims at repositioning the field as a well-grounded scientific discipline with significant implications for future communication research in many fields of study.

Table of Contents

Frontmatter -- Preface and Acknowledgements -- Contents -- Part I: Introduction -- Multimodality: Disciplinary Thoughts and the Challenge of Diversity – Introduction -- Part II: Disciplinary Thoughts -- Linguistic Multimodality – Multimodal Linguistics: A State-of-the-Art Sketch -- Making a Virtue of Material Values: Tactical and Strategic Benefits for Scaling Multimodal Analysis -- Towards a Discipline of Multimodality: Parallels to Mathematics and Linguistics and New Ways Forward -- Part III: Diversity -- Multimodality as Challenge: YouTube Data in Linguistic Corpora -- Class, Culture, and Conflict in the Edwardian Book Inscription: A Multimodal Ethnohistorical Approach -- Cognitive Pathfinders: Highlighting Cross-Modal Interaction and the Orchestration of Memory in Comics -- Audio Description: A Multimodal Practice in Expansion -- Narrative as a Mode of Communication: Comparing TV Format Adaptations with Multimodal and Narratological Approaches -- Learning Science through Generating Multimodal Digital Explanations: Contributions to Multimodality in Educational Practice -- Video Games and Multimodality: Exploring Interfaces and Analyzing Video Game Screens Using the GeM Model -- Part IV: More Disciplinary Thoughts -- Afterword: Legitimating Multimodality -- List of Contributors -- Index