Markenmanagement : : Lehrbuch der professionellen Markenführung / / Peter Runia, Frank Wahl.
A compact overview of all issues of brand management relevant to academia and practice. This book provides an overview of the pertinent brand management models, focusing on a brand’s identity-based perception. It intensively portrays both marketing and brand strategies, and links them to the operati...
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| Superior document: | Title is part of eBook package: De Gruyter DG OWV ebook Paket Lehrbücher Wirtschaftswiss. 2022 |
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| VerfasserIn: | |
| Place / Publishing House: | München ;, Wien : : De Gruyter Oldenbourg, , [2022] ©2022 |
| Year of Publication: | 2022 |
| Language: | German |
| Series: | De Gruyter Studium
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| Online Access: | |
| Physical Description: | 1 online resource (VII, 254 p.) |
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