Kirchenmarketing : : Strategisches Marketing für kirchliche Angebote / / Wilfried Mödinger.
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| Superior document: | Title is part of eBook package: De Gruyter DGBA Theology and Religious Studies 2000 - 2014 |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | München ;, Wien : : De Gruyter Oldenbourg, , [2016] ©2001 |
| Year of Publication: | 2016 |
| Edition: | Reprint 2016 |
| Language: | German |
| Series: | Forum Marketing und Management ;
2 |
| Online Access: | |
| Physical Description: | 1 online resource (XI, 282 p.) |
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| 001 | 9783110504064 | ||
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| 100 | 1 | |a Mödinger, Wilfried, |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 0 | |a Kirchenmarketing : |b Strategisches Marketing für kirchliche Angebote / |c Wilfried Mödinger. |
| 250 | |a Reprint 2016 | ||
| 264 | 1 | |a München ; |a Wien : |b De Gruyter Oldenbourg, |c [2016] | |
| 264 | 4 | |c ©2001 | |
| 300 | |a 1 online resource (XI, 282 p.) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 490 | 0 | |a Forum Marketing und Management ; |v 2 | |
| 505 | 0 | 0 | |t Frontmatter -- |t Vorwort -- |t Inhaltsverzeichnis -- |t 1. Beobachtungen -- |t 2. Ausgangssituation -- |t 3. Grundlagen des Marketing -- |t 4. Der Marketing-Managementprozess -- |t 5. Marketing - Einstellung und Bewusstein -- |t 6. Marketingkonzeption im weiten Sinne - Externes Marketing mit Blick auf einzelne Angebote und Zielgruppen -- |t 7. Die Formulierung eines Marktprogramms -- |t 8. Marketingmix — Der Einsatz von Marketinginstrumenten -- |t 9. Kirchliche Angebote als Dienstleistungen -- |t Nachwort -- |t Literaturverzeichnis -- |t Internetadressen -- |t Backmatter |
| 506 | 0 | |a restricted access |u http://purl.org/coar/access_right/c_16ec |f online access with authorization |2 star | |
| 530 | |a Issued also in print. | ||
| 538 | |a Mode of access: Internet via World Wide Web. | ||
| 546 | |a In German. | ||
| 588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 04. Okt 2022) | |
| 650 | 0 | |a Church marketing. | |
| 650 | 4 | |a Kirche. | |
| 650 | 4 | |a Marketing. | |
| 650 | 7 | |a RELIGION / General. |2 bisacsh | |
| 653 | |a Kirchliche Öffentlichkeitsarbeit. | ||
| 653 | |a Marketing. | ||
| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t DGBA Theology and Religious Studies 2000 - 2014 |z 9783110638165 |o ZDB-23-GTR |
| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t eBook-Paket Best of Lucius & Lucius |z 9783110515077 |
| 776 | 0 | |c print |z 9783828201774 | |
| 856 | 4 | 0 | |u https://doi.org/10.1515/9783110504064 |
| 856 | 4 | 0 | |u https://www.degruyter.com/isbn/9783110504064 |
| 856 | 4 | 2 | |3 Cover |u https://www.degruyter.com/document/cover/isbn/9783110504064/original |
| 912 | |a 978-3-11-051507-7 eBook-Paket Best of Lucius & Lucius | ||
| 912 | |a EBA_BACKALL | ||
| 912 | |a EBA_CL_PLTLJSIS | ||
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| 912 | |a ZDB-23-GTR |c 2000 |d 2014 | ||