Chefsache Mandantenakquisition : : Erfolgreiche Akquisestrategien für Anwälte / / Johanna Busmann.
From the day they are licensed, attorneys have to be entrepreneurs. Client acquisition is essential for every lawyer. Many lawyers consider client acquisition as time-consuming and complicated, as a tedious necessity, or a form of salesmanship beneath their dignity. This work will help them organize...
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| Superior document: | Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2016 |
|---|---|
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| Place / Publishing House: | Berlin ;, Boston : : De Gruyter, , [2016] ©2017 |
| Year of Publication: | 2016 |
| Edition: | 2., überarb. und erw. Aufl. |
| Language: | German |
| Online Access: | |
| Physical Description: | 1 online resource (XXIII, 788 p.) |
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|---|---|---|---|
| 001 | 9783110484403 | ||
| 003 | DE-B1597 | ||
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| 100 | 1 | |a Busmann, Johanna, |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 0 | |a Chefsache Mandantenakquisition : |b Erfolgreiche Akquisestrategien für Anwälte / |c Johanna Busmann. |
| 250 | |a 2., überarb. und erw. Aufl. | ||
| 264 | 1 | |a Berlin ; |a Boston : |b De Gruyter, |c [2016] | |
| 264 | 4 | |c ©2017 | |
| 300 | |a 1 online resource (XXIII, 788 p.) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 505 | 0 | 0 | |t Frontmatter -- |t Vorwort -- |t Inhaltsübersicht -- |t Einleitung -- |t Assistentin -- |t Beauty Contest -- |t Cross-Selling -- |t Durchsetzung -- |t Ehemalige Mandanten zurückgewinnen -- |t Flexibilität -- |t Gerichtliche Auftritte -- |t Honorarinformation -- |t Inhouse-Veranstaltungen -- |t Journalisten -- |t Kanzleimarketing -- |t Legal Tech -- |t Mandantengespräche -- |t Netzwerke -- |t Online-Akquise -- |t Public Relations -- |t Qualität -- |t Reputation -- |t Small Talk -- |t Telefonakquise -- |t Umgang mit Mandanten -- |t Vorträge -- |t Werbemaßnahmen -- |t XXS – Kleine Kanzleien ganz groß -- |t Yes, I can -- |t Zieldefinition -- |t Register -- |t Literatur -- |t Abkürzungsverzeichnis |
| 506 | 0 | |a restricted access |u http://purl.org/coar/access_right/c_16ec |f online access with authorization |2 star | |
| 520 | |a From the day they are licensed, attorneys have to be entrepreneurs. Client acquisition is essential for every lawyer. Many lawyers consider client acquisition as time-consuming and complicated, as a tedious necessity, or a form of salesmanship beneath their dignity. This work will help them organize a structured acquisition strategy geared to business goals. For the new edition, the chapter on online acquisition was extensively revised. | ||
| 520 | |a Rechtsanwälte in Deutschland, Österreich und der Schweiz haben Akquise, Strategieentwicklung und unternehmerisches Denken nicht gelernt, obwohl sie faktisch Unternehmer sind. Dieses Buch füllt die Lücke. Als Nachschlagewerk enthält es konkrete Handlungsanweisungen für alle Anwälte, die ihre Akquise optimieren möchten und zeigt erfolgreich erprobte Praxistipps ebenso auf wie Methoden anwaltlicher Kommunikation, Organisation und Strategie. Online-Akquise und Legal Tech werden noch in dieser Dekade Marktpositionen und Strategien von Kanzleien jeder Größe nachhaltig verändern. Deshalb liegt der Fokus der zweiten Auflage auf diesen Themen. | ||
| 538 | |a Mode of access: Internet via World Wide Web. | ||
| 546 | |a In German. | ||
| 588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Jul 2020) | |
| 650 | 4 | |a Kundenbindung / Rechtsanwalt. | |
| 650 | 4 | |a Legal Tech. | |
| 650 | 4 | |a Online-Akquise. | |
| 650 | 7 | |a LAW / Law Office Management. |2 bisacsh | |
| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t EBOOK PACKAGE COMPLETE 2016 |z 9783110485103 |o ZDB-23-DGG |
| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t EBOOK PACKAGE Law 2016 |z 9783110485202 |o ZDB-23-DGC |
| 776 | 0 | |c EPUB |z 9783110483383 | |
| 776 | 0 | |c print |z 9783110482676 | |
| 856 | 4 | 0 | |u https://doi.org/10.1515/9783110484403 |
| 856 | 4 | 0 | |u https://www.degruyter.com/isbn/9783110484403 |
| 856 | 4 | 2 | |3 Cover |u https://www.degruyter.com/cover/covers/9783110484403.jpg |
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