Market Entry Strategies : : Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi / / Mario Glowik.
This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded to a considerable extent in the Transaction Cost Theory and the...
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Place / Publishing House: | München ;, Wien : : De Gruyter Oldenbourg, , [2016] ©2016 |
Year of Publication: | 2016 |
Edition: | 2nd, revised and updated edition |
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Glowik, Mario, author. aut http://id.loc.gov/vocabulary/relators/aut Market Entry Strategies : Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi / Mario Glowik. 2nd, revised and updated edition München ; Wien : De Gruyter Oldenbourg, [2016] ©2016 1 online resource (X, 241 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda De Gruyter Studium Frontmatter -- Contents -- Introduction -- 1. How to Combine Theory and Business Practice? -- 2. Internationalization Theories -- 3. Market Entry Strategies -- Subject index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained and illustrated in the book. Relevant market entry strategies, such as franchising, contract manufacturing, joint ventures, and others are explained and categorized in light of crucial determinants of international business decision making: hierarchical control of operations, the firm’s proximity to the foreign market, the investment risk, and the factor of time. What makes this textbook novel and unique? Its framework combines theories and market entry strategies: each topicis applied to authoritative, real-life business case studies. Complex issues are explained in a manner that results in understanding. Various illustrations and tables help the reader comprehend the point being discussed. The case study focus on Asian firms delivers interesting insights into modern high-technology industries and changing global business dynamics. Market Entry Strategies serves as a vital source for internationally oriented bachelor, master, and MBA programs with strategy, marketing, and management lecture modules. Consequently, this publication is highly recommended for students and scholars; but it is also useful for business practitioners seeking to gain competitive advantages in international business. About the Author Mario Glowik teaches Bachelor, MBA and Master courses in Strategic management, International management, Strategic management in China and Europe, and International and Asian business at Berlin School of Economics and Law in Berlin. Find out more about Professor Glowik and the second edition of his Textbook Market Entry Strategies on Youtube! Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021) Brands. BUSINESS & ECONOMICS / Management. bisacsh Title is part of eBook package: De Gruyter Asian Studies Contemporary Collection eBook Package 9783110649826 Title is part of eBook package: De Gruyter DG OWV ebook Paket Lehrbücher Wirtschaftswiss. 2016 9783110491104 ZDB-23-OLW Title is part of eBook package: De Gruyter DG Plus eBook-Package 2016 9783110701005 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2016 9783110485103 ZDB-23-DGG Title is part of eBook package: De Gruyter EBOOK PACKAGE Economics 2016 9783110485158 ZDB-23-DBV EPUB 9783110439885 https://doi.org/10.1515/9783110439878 https://www.degruyter.com/isbn/9783110439878 Cover https://www.degruyter.com/cover/covers/9783110439878.jpg |
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Glowik, Mario, Glowik, Mario, |
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Glowik, Mario, Glowik, Mario, Market Entry Strategies : Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi / De Gruyter Studium Frontmatter -- Contents -- Introduction -- 1. How to Combine Theory and Business Practice? -- 2. Internationalization Theories -- 3. Market Entry Strategies -- Subject index |
author_facet |
Glowik, Mario, Glowik, Mario, |
author_variant |
m g mg m g mg |
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VerfasserIn VerfasserIn |
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Glowik, Mario, |
title |
Market Entry Strategies : Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi / |
title_sub |
Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi / |
title_full |
Market Entry Strategies : Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi / Mario Glowik. |
title_fullStr |
Market Entry Strategies : Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi / Mario Glowik. |
title_full_unstemmed |
Market Entry Strategies : Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi / Mario Glowik. |
title_auth |
Market Entry Strategies : Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi / |
title_alt |
Frontmatter -- Contents -- Introduction -- 1. How to Combine Theory and Business Practice? -- 2. Internationalization Theories -- 3. Market Entry Strategies -- Subject index |
title_new |
Market Entry Strategies : |
title_sort |
market entry strategies : internationalization theories, concepts and cases of asian high-technology firms: haier, hon hai precision, lenovo, lg electronics, panasonic, samsung, sharp, sony, tcl, xiaomi / |
series |
De Gruyter Studium |
series2 |
De Gruyter Studium |
publisher |
De Gruyter Oldenbourg, |
publishDate |
2016 |
physical |
1 online resource (X, 241 p.) |
edition |
2nd, revised and updated edition |
contents |
Frontmatter -- Contents -- Introduction -- 1. How to Combine Theory and Business Practice? -- 2. Internationalization Theories -- 3. Market Entry Strategies -- Subject index |
isbn |
9783110439878 9783110649826 9783110491104 9783110701005 9783110485103 9783110485158 9783110439885 |
url |
https://doi.org/10.1515/9783110439878 https://www.degruyter.com/isbn/9783110439878 https://www.degruyter.com/cover/covers/9783110439878.jpg |
illustrated |
Not Illustrated |
doi_str_mv |
10.1515/9783110439878 |
oclc_num |
946712524 |
work_keys_str_mv |
AT glowikmario marketentrystrategiesinternationalizationtheoriesconceptsandcasesofasianhightechnologyfirmshaierhonhaiprecisionlenovolgelectronicspanasonicsamsungsharpsonytclxiaomi |
status_str |
n |
ids_txt_mv |
(DE-B1597)445967 (OCoLC)946712524 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter Asian Studies Contemporary Collection eBook Package Title is part of eBook package: De Gruyter DG OWV ebook Paket Lehrbücher Wirtschaftswiss. 2016 Title is part of eBook package: De Gruyter DG Plus eBook-Package 2016 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2016 Title is part of eBook package: De Gruyter EBOOK PACKAGE Economics 2016 |
is_hierarchy_title |
Market Entry Strategies : Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi / |
container_title |
Title is part of eBook package: De Gruyter Asian Studies Contemporary Collection eBook Package |
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