Market Entry Strategies : : Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi / / Mario Glowik.
This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded to a considerable extent in the Transaction Cost Theory and the...
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| Superior document: | Title is part of eBook package: De Gruyter Asian Studies Contemporary Collection eBook Package |
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| VerfasserIn: | |
| Place / Publishing House: | München ;, Wien : : De Gruyter Oldenbourg, , [2016] ©2016 |
| Year of Publication: | 2016 |
| Edition: | 2nd, revised and updated edition |
| Language: | English |
| Series: | De Gruyter Studium
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| Online Access: | |
| Physical Description: | 1 online resource (X, 241 p.) |
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