Handbook Event Market China / / ed. by Peter Mayer, Helmut Schwägermann, Yi Ding.

China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese eve...

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Superior document:Title is part of eBook package: De Gruyter Asian Studies Contemporary Collection eBook Package
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Place / Publishing House:München ;, Wien : : De Gruyter Oldenbourg, , [2015]
©2016
Year of Publication:2015
Language:English
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Physical Description:1 online resource (XVI, 416 p.)
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