Handbook Event Market China / / ed. by Peter Mayer, Helmut Schwägermann, Yi Ding.
China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese eve...
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Place / Publishing House: | München ;, Wien : : De Gruyter Oldenbourg, , [2015] ©2016 |
Year of Publication: | 2015 |
Language: | English |
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Handbook Event Market China / ed. by Peter Mayer, Helmut Schwägermann, Yi Ding. München ; Wien : De Gruyter Oldenbourg, [2015] ©2016 1 online resource (XVI, 416 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Table of Contents -- Preface -- Editorial -- Introduction -- The event market: An introduction -- The event market China: A global view -- The development of Asia-Pacific’s meetings industry -- China’s MICE industry: Advancement through reform and opening -- Raising the level of market-orientation in the Chinese exhibition industry – based on international experience -- The role of China in Germany’s exhibition industry -- China’s meetings industry: A future market for Germany -- Externalities, market potential and tourism development: Empirical evidence from China -- Internationalisation of trade fair organisers – Theoretical considerations and practical implications -- The role of the state in the exhibition industry in Germany and China – A reflection based on the varieties of capitalism-approach -- Green economy and tourism -- China outbound: How China will affect the international meetings industry -- Management aspects in China’s event industry -- Green meeting standards: A conceptual review -- Probe into the Chinese event venue market – From an outside perspective -- The Role of a Destination Management Organisation (DMO) in China, taking the example of Shanghai -- Opportunities and challenges for Shanghai Disneyland – A stakeholder analysis -- The challenges posed by international trade fair projects -- Chinese companies at European trade fairs -- Why China needs more Professional Congress Organisers (PCOs) -- How to organise successful meetings in China -- The evolution of the Chinese events market – An agency perspective -- A City Brand Personality Model for international event marketing: An empirical research across multiple cultures -- Education for China’s event industry -- Fit for the future? Some thoughts on event education in a changing world -- The event industry and its human resources: A view based on the characteristics of the industry -- Education of event management in Germany and China: A comparison -- Where do they want to go? Expectations of Chinese talents from their future employer -- Learning style of Chinese event management students -- Lecturing key competencies in China and the challenge of transnational education -- Authors restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry. This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends. The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021) Special events industry China China. Special events industry China. Special events Marketing China. Special events China Marketing. Special eventsz China Marketing. China Exhibition. Trade Fair. BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism. bisacsh Cai, Meng, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Chen, Patrick, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Chen, Xianjin, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Chen, Zeyan, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Dams, Colja M., contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Ding, Ye, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Ding, Yi, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Ding, Yi, editor. edt http://id.loc.gov/vocabulary/relators/edt Du, Jiayi, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Frey, Andreas, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Gaida, Hans-Jürgen, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Gao, Frankie, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Gervers, Susanne, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Gray, Clare, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Griese, Kai-Michael, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Große, Ophoff Markus, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Hamid, Noor Ahmad, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Jin, Quan, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Kamphus, Manfred, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Kaur-Lahrmann, Ravinder, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Koetter, Harald, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Li, Yanxia, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Louw, Lynette, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Louw, Mattheus J., contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Lu, Margaret Kwai Ting, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Mao, Daben, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Mayer, Peter, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Mayer, Peter, editor. edt http://id.loc.gov/vocabulary/relators/edt Metz, Annette, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Milewicz, Chad, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Müller-Martin, Rolf, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Quan, Hua, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Schinnenburg, Heike, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Schultze, Matthias, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Schwägermann, Helmut, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Schwägermann, Helmut, editor. edt http://id.loc.gov/vocabulary/relators/edt Seifert, Frank, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Spinger, Marco, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Steinkuhl, Claudia, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Tang, Jiani, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Walk, Marlene, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Xie, Jia, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Zhang, Li, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Zhao, Lei, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Title is part of eBook package: De Gruyter Asian Studies Contemporary Collection eBook Package 9783110649826 Title is part of eBook package: De Gruyter DG Plus eBook-Package 2016 9783110701005 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2015 9783110439687 ZDB-23-DGG Title is part of eBook package: De Gruyter EBOOK PACKAGE Economics 2015 9783110438734 ZDB-23-DBV EPUB 9783110398625 print 9783110372366 https://doi.org/10.1515/9783110366778 https://www.degruyter.com/isbn/9783110366778 Cover https://www.degruyter.com/cover/covers/9783110366778.jpg |
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Cai, Meng, |
title |
Handbook Event Market China / |
spellingShingle |
Handbook Event Market China / Frontmatter -- Table of Contents -- Preface -- Editorial -- Introduction -- The event market: An introduction -- The event market China: A global view -- The development of Asia-Pacific’s meetings industry -- China’s MICE industry: Advancement through reform and opening -- Raising the level of market-orientation in the Chinese exhibition industry – based on international experience -- The role of China in Germany’s exhibition industry -- China’s meetings industry: A future market for Germany -- Externalities, market potential and tourism development: Empirical evidence from China -- Internationalisation of trade fair organisers – Theoretical considerations and practical implications -- The role of the state in the exhibition industry in Germany and China – A reflection based on the varieties of capitalism-approach -- Green economy and tourism -- China outbound: How China will affect the international meetings industry -- Management aspects in China’s event industry -- Green meeting standards: A conceptual review -- Probe into the Chinese event venue market – From an outside perspective -- The Role of a Destination Management Organisation (DMO) in China, taking the example of Shanghai -- Opportunities and challenges for Shanghai Disneyland – A stakeholder analysis -- The challenges posed by international trade fair projects -- Chinese companies at European trade fairs -- Why China needs more Professional Congress Organisers (PCOs) -- How to organise successful meetings in China -- The evolution of the Chinese events market – An agency perspective -- A City Brand Personality Model for international event marketing: An empirical research across multiple cultures -- Education for China’s event industry -- Fit for the future? Some thoughts on event education in a changing world -- The event industry and its human resources: A view based on the characteristics of the industry -- Education of event management in Germany and China: A comparison -- Where do they want to go? Expectations of Chinese talents from their future employer -- Learning style of Chinese event management students -- Lecturing key competencies in China and the challenge of transnational education -- Authors |
title_full |
Handbook Event Market China / ed. by Peter Mayer, Helmut Schwägermann, Yi Ding. |
title_fullStr |
Handbook Event Market China / ed. by Peter Mayer, Helmut Schwägermann, Yi Ding. |
title_full_unstemmed |
Handbook Event Market China / ed. by Peter Mayer, Helmut Schwägermann, Yi Ding. |
title_auth |
Handbook Event Market China / |
title_alt |
Frontmatter -- Table of Contents -- Preface -- Editorial -- Introduction -- The event market: An introduction -- The event market China: A global view -- The development of Asia-Pacific’s meetings industry -- China’s MICE industry: Advancement through reform and opening -- Raising the level of market-orientation in the Chinese exhibition industry – based on international experience -- The role of China in Germany’s exhibition industry -- China’s meetings industry: A future market for Germany -- Externalities, market potential and tourism development: Empirical evidence from China -- Internationalisation of trade fair organisers – Theoretical considerations and practical implications -- The role of the state in the exhibition industry in Germany and China – A reflection based on the varieties of capitalism-approach -- Green economy and tourism -- China outbound: How China will affect the international meetings industry -- Management aspects in China’s event industry -- Green meeting standards: A conceptual review -- Probe into the Chinese event venue market – From an outside perspective -- The Role of a Destination Management Organisation (DMO) in China, taking the example of Shanghai -- Opportunities and challenges for Shanghai Disneyland – A stakeholder analysis -- The challenges posed by international trade fair projects -- Chinese companies at European trade fairs -- Why China needs more Professional Congress Organisers (PCOs) -- How to organise successful meetings in China -- The evolution of the Chinese events market – An agency perspective -- A City Brand Personality Model for international event marketing: An empirical research across multiple cultures -- Education for China’s event industry -- Fit for the future? Some thoughts on event education in a changing world -- The event industry and its human resources: A view based on the characteristics of the industry -- Education of event management in Germany and China: A comparison -- Where do they want to go? Expectations of Chinese talents from their future employer -- Learning style of Chinese event management students -- Lecturing key competencies in China and the challenge of transnational education -- Authors |
title_new |
Handbook Event Market China / |
title_sort |
handbook event market china / |
publisher |
De Gruyter Oldenbourg, |
publishDate |
2015 |
physical |
1 online resource (XVI, 416 p.) |
contents |
Frontmatter -- Table of Contents -- Preface -- Editorial -- Introduction -- The event market: An introduction -- The event market China: A global view -- The development of Asia-Pacific’s meetings industry -- China’s MICE industry: Advancement through reform and opening -- Raising the level of market-orientation in the Chinese exhibition industry – based on international experience -- The role of China in Germany’s exhibition industry -- China’s meetings industry: A future market for Germany -- Externalities, market potential and tourism development: Empirical evidence from China -- Internationalisation of trade fair organisers – Theoretical considerations and practical implications -- The role of the state in the exhibition industry in Germany and China – A reflection based on the varieties of capitalism-approach -- Green economy and tourism -- China outbound: How China will affect the international meetings industry -- Management aspects in China’s event industry -- Green meeting standards: A conceptual review -- Probe into the Chinese event venue market – From an outside perspective -- The Role of a Destination Management Organisation (DMO) in China, taking the example of Shanghai -- Opportunities and challenges for Shanghai Disneyland – A stakeholder analysis -- The challenges posed by international trade fair projects -- Chinese companies at European trade fairs -- Why China needs more Professional Congress Organisers (PCOs) -- How to organise successful meetings in China -- The evolution of the Chinese events market – An agency perspective -- A City Brand Personality Model for international event marketing: An empirical research across multiple cultures -- Education for China’s event industry -- Fit for the future? Some thoughts on event education in a changing world -- The event industry and its human resources: A view based on the characteristics of the industry -- Education of event management in Germany and China: A comparison -- Where do they want to go? Expectations of Chinese talents from their future employer -- Learning style of Chinese event management students -- Lecturing key competencies in China and the challenge of transnational education -- Authors |
isbn |
9783110366778 9783110649826 9783110701005 9783110439687 9783110438734 9783110398625 9783110372366 |
callnumber-first |
G - Geography, Anthropology, Recreation |
callnumber-subject |
GT - Manners and Customs |
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GT3406 |
callnumber-sort |
GT 43406 C6 H36 42016 |
geographic_facet |
China. China |
url |
https://doi.org/10.1515/9783110366778 https://www.degruyter.com/isbn/9783110366778 https://www.degruyter.com/cover/covers/9783110366778.jpg |
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<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>11022nam a22013815i 4500</leader><controlfield tag="001">9783110366778</controlfield><controlfield tag="003">DE-B1597</controlfield><controlfield tag="005">20210830012106.0</controlfield><controlfield tag="006">m|||||o||d||||||||</controlfield><controlfield tag="007">cr || ||||||||</controlfield><controlfield tag="008">210830t20152016gw fo d z eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2016302860</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783110366778</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1515/9783110366778</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-B1597)428619</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)979882956</subfield></datafield><datafield 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</subfield><subfield code="c">[2015]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (XVI, 416 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="347" ind1=" " ind2=" "><subfield code="a">text file</subfield><subfield code="b">PDF</subfield><subfield code="2">rda</subfield></datafield><datafield tag="505" ind1="0" ind2="0"><subfield code="t">Frontmatter -- </subfield><subfield code="t">Table of Contents -- </subfield><subfield code="t">Preface -- </subfield><subfield code="t">Editorial -- </subfield><subfield code="t">Introduction -- </subfield><subfield code="t">The event market: An introduction -- </subfield><subfield code="t">The event market China: A global view -- </subfield><subfield code="t">The development of Asia-Pacific’s meetings industry -- </subfield><subfield code="t">China’s MICE industry: Advancement through reform and opening -- </subfield><subfield code="t">Raising the level of market-orientation in the Chinese exhibition industry – based on international experience -- </subfield><subfield code="t">The role of China in Germany’s exhibition industry -- </subfield><subfield code="t">China’s meetings industry: A future market for Germany -- </subfield><subfield code="t">Externalities, market potential and tourism development: Empirical evidence from China -- </subfield><subfield code="t">Internationalisation of trade fair organisers – Theoretical considerations and practical implications -- </subfield><subfield code="t">The role of the state in the exhibition industry in Germany and China – A reflection based on the varieties of capitalism-approach -- </subfield><subfield code="t">Green economy and tourism -- </subfield><subfield code="t">China outbound: How China will affect the international meetings industry -- </subfield><subfield code="t">Management aspects in China’s event industry -- </subfield><subfield code="t">Green meeting standards: A conceptual review -- </subfield><subfield code="t">Probe into the Chinese event venue market – From an outside perspective -- </subfield><subfield code="t">The Role of a Destination Management Organisation (DMO) in China, taking the example of Shanghai -- </subfield><subfield code="t">Opportunities and challenges for Shanghai Disneyland – A stakeholder analysis -- </subfield><subfield code="t">The challenges posed by international trade fair projects -- </subfield><subfield code="t">Chinese companies at European trade fairs -- </subfield><subfield code="t">Why China needs more Professional Congress Organisers (PCOs) -- </subfield><subfield code="t">How to organise successful meetings in China -- </subfield><subfield code="t">The evolution of the Chinese events market – An agency perspective -- </subfield><subfield code="t">A City Brand Personality Model for international event marketing: An empirical research across multiple cultures -- </subfield><subfield code="t">Education for China’s event industry -- </subfield><subfield code="t">Fit for the future? Some thoughts on event education in a changing world -- </subfield><subfield code="t">The event industry and its human resources: A view based on the characteristics of the industry -- </subfield><subfield code="t">Education of event management in Germany and China: A comparison -- </subfield><subfield code="t">Where do they want to go? Expectations of Chinese talents from their future employer -- </subfield><subfield code="t">Learning style of Chinese event management students -- </subfield><subfield code="t">Lecturing key competencies in China and the challenge of transnational education -- </subfield><subfield code="t">Authors</subfield></datafield><datafield tag="506" ind1="0" ind2=" "><subfield code="a">restricted access</subfield><subfield code="u">http://purl.org/coar/access_right/c_16ec</subfield><subfield code="f">online access with authorization</subfield><subfield code="2">star</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry. This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends. The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: Internet via World Wide Web.</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">In English.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021)</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Special events industry</subfield><subfield code="x">China</subfield><subfield code="x">China.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Special events industry</subfield><subfield code="z">China.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Special events</subfield><subfield code="x">Marketing</subfield><subfield code="x">China.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Special events</subfield><subfield code="z">China</subfield><subfield code="x">Marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Special eventsz China</subfield><subfield code="x">Marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">China Exhibition.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Trade Fair.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Cai, Meng, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Chen, Patrick, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Chen, Xianjin, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Chen, Zeyan, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Dams, Colja M., </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ding, Ye, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ding, Yi, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ding, Yi, </subfield><subfield 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