Poetik der Marke : : Konsumkultur und literarische Verfahren 1900-2000 / / Björn Weyand.

Branded products opened a new poetological playing field for literature. This study shows how the works of E. Edel, T. Mann, I. Keun, W. Koeppen, and C. Kracht reflected the material, semiological, and cultural theory aspects of consumer culture and transformed them into literary devices. The volume...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter DGBA Literary and Cultural Studies 2000 - 2014
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Place / Publishing House:Berlin ;, Boston : : De Gruyter, , [2013]
©2013
Year of Publication:2013
Language:German
Series:Studien und Texte zur Sozialgeschichte der Literatur , 136
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Physical Description:1 online resource (406 p.)
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