Marketing National Parks for Sustainable Tourism / / Stephen L. Wearing, Stephen Schweinsberg, John Tower.
This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main them...
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| Superior document: | Title is part of eBook package: De Gruyter CVP eBook-Package Contemporary 2016-2020 |
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| VerfasserIn: | |
| Place / Publishing House: | Bristol, UK;, Blue Ridge Summit, PA : : Channel View Publications, , [2016] ©2016 |
| Year of Publication: | 2016 |
| Language: | English |
| Series: | Aspects of Tourism ;
72 |
| Online Access: | |
| Physical Description: | 1 online resource (168 p.) |
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