Marketing National Parks for Sustainable Tourism /

Marketing National Parks for Sustainable Tourism / / Stephen L. Wearing, Stephen Schweinsberg, John Tower.

This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main them...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter CVP eBook-Package Contemporary 2016-2020
VerfasserIn:
Wearing, Stephen L.,
Schweinsberg, Stephen,
Tower, John,
Place / Publishing House:Bristol, UK;, Blue Ridge Summit, PA : : Channel View Publications, , [2016]
©2016
Year of Publication:2016
Language:English
Series:Aspects of Tourism ; 72
Online Access:
Physical Description:1 online resource (168 p.)
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Table of Contents:
  • Frontmatter
  • Contents
  • Case Studies
  • Tables and Figures
  • 1. An Environmental Context for Sustainable National Park Marketing
  • 2. Mainstream to Alternative Tourism Marketing
  • 3. Sustainable Tourism Marketing - A Wicked Policy Challenge for Park Managers
  • 4. Approaches to Marketing Ephemeral Tourist Experiences
  • 5. The Multifaceted Rural, Power and the Marketing of Culture through Interpretation
  • 6. Tragedy of the Commons or Solution for the Commons
  • References
  • Index

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