Marketing National Parks for Sustainable Tourism / / Stephen L. Wearing, Stephen Schweinsberg, John Tower.
This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main them...
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Superior document: | Title is part of eBook package: De Gruyter CVP eBook-Package Contemporary 2016-2020 |
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Place / Publishing House: | Bristol, UK;, Blue Ridge Summit, PA : : Channel View Publications, , [2016] ©2016 |
Year of Publication: | 2016 |
Language: | English |
Series: | Aspects of Tourism ;
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Physical Description: | 1 online resource (168 p.) |
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(DE-B1597)541796 (OCoLC)1138499037 |
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Wearing, Stephen L., author. aut http://id.loc.gov/vocabulary/relators/aut Marketing National Parks for Sustainable Tourism / Stephen L. Wearing, Stephen Schweinsberg, John Tower. Bristol, UK; Blue Ridge Summit, PA : Channel View Publications, [2016] ©2016 1 online resource (168 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Aspects of Tourism ; 72 Frontmatter -- Contents -- Case Studies -- Tables and Figures -- 1. An Environmental Context for Sustainable National Park Marketing -- 2. Mainstream to Alternative Tourism Marketing -- 3. Sustainable Tourism Marketing - A Wicked Policy Challenge for Park Managers -- 4. Approaches to Marketing Ephemeral Tourist Experiences -- 5. The Multifaceted Rural, Power and the Marketing of Culture through Interpretation -- 6. Tragedy of the Commons or Solution for the Commons -- References -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students, tourism scholars and natural resource managers as well as researchers in the areas of geography and forestry. Issued also in print. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021) National parks and reserves Management. Sustainable tourism. Tourism Environmental aspects. Sales & marketing. Sustainability. Tourism industry. BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism. bisacsh Demarketing. Forestry. Marketing principles. Marketing. National park management. National parks. Protected areas. Sustainable tourism marketing. Tourism marketing. Visitor management. Schweinsberg, Stephen, author. aut http://id.loc.gov/vocabulary/relators/aut Tower, John, author. aut http://id.loc.gov/vocabulary/relators/aut Title is part of eBook package: De Gruyter CVP eBook-Package Contemporary 2016-2020 9783110754346 print 9781845415587 https://doi.org/10.21832/9781845415594 https://www.degruyter.com/isbn/9781845415594 Cover https://www.degruyter.com/cover/covers/9781845415594.jpg |
language |
English |
format |
eBook |
author |
Wearing, Stephen L., Wearing, Stephen L., Schweinsberg, Stephen, Tower, John, |
spellingShingle |
Wearing, Stephen L., Wearing, Stephen L., Schweinsberg, Stephen, Tower, John, Marketing National Parks for Sustainable Tourism / Aspects of Tourism ; Frontmatter -- Contents -- Case Studies -- Tables and Figures -- 1. An Environmental Context for Sustainable National Park Marketing -- 2. Mainstream to Alternative Tourism Marketing -- 3. Sustainable Tourism Marketing - A Wicked Policy Challenge for Park Managers -- 4. Approaches to Marketing Ephemeral Tourist Experiences -- 5. The Multifaceted Rural, Power and the Marketing of Culture through Interpretation -- 6. Tragedy of the Commons or Solution for the Commons -- References -- Index |
author_facet |
Wearing, Stephen L., Wearing, Stephen L., Schweinsberg, Stephen, Tower, John, Schweinsberg, Stephen, Schweinsberg, Stephen, Tower, John, Tower, John, |
author_variant |
s l w sl slw s l w sl slw s s ss j t jt |
author_role |
VerfasserIn VerfasserIn VerfasserIn VerfasserIn |
author2 |
Schweinsberg, Stephen, Schweinsberg, Stephen, Tower, John, Tower, John, |
author2_variant |
s s ss j t jt |
author2_role |
VerfasserIn VerfasserIn VerfasserIn VerfasserIn |
author_sort |
Wearing, Stephen L., |
title |
Marketing National Parks for Sustainable Tourism / |
title_full |
Marketing National Parks for Sustainable Tourism / Stephen L. Wearing, Stephen Schweinsberg, John Tower. |
title_fullStr |
Marketing National Parks for Sustainable Tourism / Stephen L. Wearing, Stephen Schweinsberg, John Tower. |
title_full_unstemmed |
Marketing National Parks for Sustainable Tourism / Stephen L. Wearing, Stephen Schweinsberg, John Tower. |
title_auth |
Marketing National Parks for Sustainable Tourism / |
title_alt |
Frontmatter -- Contents -- Case Studies -- Tables and Figures -- 1. An Environmental Context for Sustainable National Park Marketing -- 2. Mainstream to Alternative Tourism Marketing -- 3. Sustainable Tourism Marketing - A Wicked Policy Challenge for Park Managers -- 4. Approaches to Marketing Ephemeral Tourist Experiences -- 5. The Multifaceted Rural, Power and the Marketing of Culture through Interpretation -- 6. Tragedy of the Commons or Solution for the Commons -- References -- Index |
title_new |
Marketing National Parks for Sustainable Tourism / |
title_sort |
marketing national parks for sustainable tourism / |
series |
Aspects of Tourism ; |
series2 |
Aspects of Tourism ; |
publisher |
Channel View Publications, |
publishDate |
2016 |
physical |
1 online resource (168 p.) Issued also in print. |
contents |
Frontmatter -- Contents -- Case Studies -- Tables and Figures -- 1. An Environmental Context for Sustainable National Park Marketing -- 2. Mainstream to Alternative Tourism Marketing -- 3. Sustainable Tourism Marketing - A Wicked Policy Challenge for Park Managers -- 4. Approaches to Marketing Ephemeral Tourist Experiences -- 5. The Multifaceted Rural, Power and the Marketing of Culture through Interpretation -- 6. Tragedy of the Commons or Solution for the Commons -- References -- Index |
isbn |
9781845415594 9783110754346 9781845415587 |
callnumber-first |
S - Agriculture |
callnumber-subject |
SB - Plant Culture |
callnumber-label |
SB486 |
callnumber-sort |
SB 3486 M35 W43 42016 |
url |
https://doi.org/10.21832/9781845415594 https://www.degruyter.com/isbn/9781845415594 https://www.degruyter.com/cover/covers/9781845415594.jpg |
illustrated |
Not Illustrated |
dewey-hundreds |
300 - Social sciences |
dewey-tens |
360 - Social problems & social services |
dewey-ones |
363 - Other social problems & services |
dewey-full |
363.68068 |
dewey-sort |
3363.68068 |
dewey-raw |
363.68068 |
dewey-search |
363.68068 |
doi_str_mv |
10.21832/9781845415594 |
oclc_num |
1138499037 |
work_keys_str_mv |
AT wearingstephenl marketingnationalparksforsustainabletourism AT schweinsbergstephen marketingnationalparksforsustainabletourism AT towerjohn marketingnationalparksforsustainabletourism |
status_str |
n |
ids_txt_mv |
(DE-B1597)541796 (OCoLC)1138499037 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter CVP eBook-Package Contemporary 2016-2020 |
is_hierarchy_title |
Marketing National Parks for Sustainable Tourism / |
container_title |
Title is part of eBook package: De Gruyter CVP eBook-Package Contemporary 2016-2020 |
author2_original_writing_str_mv |
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1806144102289375232 |
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