Language Policy and Planning for the Modern Olympic Games /

Language Policy and Planning for the Modern Olympic Games / / Jie Zhang.

This book is the first longitudinal study that addresses language policy and planning in the context of a major international sporting event and examines the ideological, political, social, cultural, and economic effects of such context-specific policy initiatives on contemporary China. The book has...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter DG Ebook Package English 2021
VerfasserIn:
Zhang, Jie,
MitwirkendeR:
Piller, Ingrid,
Place / Publishing House:Berlin ;, Boston : : De Gruyter Mouton, , [2021]
©2021
Year of Publication:2021
Language:English
Series:Trends in Applied Linguistics [TAL] , 21
Online Access:
Physical Description:1 online resource (XVIII, 263 p.)
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Table of Contents:
  • Frontmatter
  • Preface: The paradox of the concomitant rise of China and English
  • Acknowledgement
  • Contents
  • List of abbreviations and acronyms
  • Chapter 1 The Modern Olympic Games as linguistically complex events
  • Chapter 2 Remaking China in the Olympic spotlight
  • Chapter 3 Researching the LPP for the 2008 Beijing Olympics
  • Chapter 4 Beijing’s commitment – international language environment
  • Chapter 5 Assessing Beijing’s foreign language environment
  • Chapter 6 Imagined communities and identity options in Beijing Olympic English textbooks
  • Chapter 7 The linguistic landscape of the Olympic city
  • Chapter 8 China’s Olympic language services – legacy, transformation and prospect
  • Chapter 9 Conclusion
  • Bibliography
  • Appendix 1: List of interview participants
  • Appendix 2: Key to transcription conventions
  • Index

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