Language Policy and Planning for the Modern Olympic Games / / Jie Zhang.

• Superior document: Title is part of eBook package: De Gruyter DG Ebook Package English 2021
• VerfasserIn: Zhang, Jie,
• MitwirkendeR: Piller, Ingrid,
• Place / Publishing House: Berlin ;, Boston : : De Gruyter Mouton, , [2021]; ©2021
• Year of Publication: 2021
• Language: English
• Series: Trends in Applied Linguistics [TAL] , 21
• Physical Description: 1 online resource (XVIII, 263 p.)

This book is the first longitudinal study that addresses language policy and planning in the context of a major international sporting event and examines the ideological, political, social, cultural, and economic effects of such context-specific policy initiatives on contemporary China. The book has important reference value for future research on language management at the supernational level and language services for linguistically complex events. At the same time, it presents some broader implications for current and future language policy makers, language educators and learners, particularly from non-English speaking backgrounds. Foreword by Ingrid Piller

Table of Contents

Frontmatter -- Preface: The paradox of the concomitant rise of China and English -- Acknowledgement -- Contents -- List of abbreviations and acronyms -- Chapter 1 The Modern Olympic Games as linguistically complex events -- Chapter 2 Remaking China in the Olympic spotlight -- Chapter 3 Researching the LPP for the 2008 Beijing Olympics -- Chapter 4 Beijing’s commitment – international language environment -- Chapter 5 Assessing Beijing’s foreign language environment -- Chapter 6 Imagined communities and identity options in Beijing Olympic English textbooks -- Chapter 7 The linguistic landscape of the Olympic city -- Chapter 8 China’s Olympic language services – legacy, transformation and prospect -- Chapter 9 Conclusion -- Bibliography -- Appendix 1: List of interview participants -- Appendix 2: Key to transcription conventions -- Index