Global Brand Power : : Leveraging Branding for Long-Term Growth / / Barbara E. Kahn.
The branding bible for today's globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for r...
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| Superior document: | Title is part of eBook package: De Gruyter University of Pennsylvania Backlist eBook-Package 2000-2013 |
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| VerfasserIn: | |
| Place / Publishing House: | Philadelphia : : University of Pennsylvania Press, , [2013] ©2013 |
| Year of Publication: | 2013 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (132 p.) |
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