The CMO of People : : Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance / / Peter Navin, David Creelman.
Instead of thinking of Human Resources as a kind of upgraded personnel department it can be thought of as an analogue to marketing. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR can curate an experience to get the best lifetim...
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| Superior document: | Title is part of eBook package: De Gruyter DG Plus DeG Package 2018 Part 1 |
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| VerfasserIn: | |
| Place / Publishing House: | Berlin ;, Boston : : De Gruyter, , [2018] ©2018 |
| Year of Publication: | 2018 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (XX, 246 p.) |
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Table of Contents:
- Frontmatter
- Acknowledgments
- Contents
- Preface
- Chapter 1. What Is a “CMO of People”?
- Chapter 2. Impacting the Business as a CMO of People
- Chapter 3. How a CMO of People Designs the End-to-End Employee Experience
- Chapter 4. New Points of Leverage
- Chapter 5. Why Analytics Comes First
- Chapter 6. Case Study on a Mosaic of Measures
- Chapter 7. How We Handled HR Technology and Processes
- Chapter 8. Unconventional HR Leaders and the Role of the CEO
- Chapter 9. How to Build an Unconventional HR Team
- Chapter 10. Contrasting Models for the Future of HR
- Chapter 11. Conclusions
- Appendix A
- Index