The CMO of People : : Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance / / Peter Navin, David Creelman.
Instead of thinking of Human Resources as a kind of upgraded personnel department it can be thought of as an analogue to marketing. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR can curate an experience to get the best lifetim...
Saved in:
Superior document: | Title is part of eBook package: De Gruyter DG Plus DeG Package 2018 Part 1 |
---|---|
VerfasserIn: | |
Place / Publishing House: | Berlin ;, Boston : : De Gruyter, , [2018] ©2018 |
Year of Publication: | 2018 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (XX, 246 p.) |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
9781547400515 |
---|---|
lccn |
2018955035 |
ctrlnum |
(DE-B1597)493265 (OCoLC)1066184575 |
collection |
bib_alma |
record_format |
marc |
spelling |
Navin, Peter, author. aut http://id.loc.gov/vocabulary/relators/aut The CMO of People : Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance / Peter Navin, David Creelman. Berlin ; Boston : De Gruyter, [2018] ©2018 1 online resource (XX, 246 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Acknowledgments -- Contents -- Preface -- Chapter 1. What Is a “CMO of People”? -- Chapter 2. Impacting the Business as a CMO of People -- Chapter 3. How a CMO of People Designs the End-to-End Employee Experience -- Chapter 4. New Points of Leverage -- Chapter 5. Why Analytics Comes First -- Chapter 6. Case Study on a Mosaic of Measures -- Chapter 7. How We Handled HR Technology and Processes -- Chapter 8. Unconventional HR Leaders and the Role of the CEO -- Chapter 9. How to Build an Unconventional HR Team -- Chapter 10. Contrasting Models for the Future of HR -- Chapter 11. Conclusions -- Appendix A -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Instead of thinking of Human Resources as a kind of upgraded personnel department it can be thought of as an analogue to marketing. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR can curate an experience to get the best lifetime value from employees. This book explores this new model and titles its leader as "The CMO of People." This new title encapsulates a business focused people function that has learned from the proven tools of the marketing function. The CMO of People creates a predictable and immersive employee experience that drives productivity and performance. In this pathbreaking book, Peter Navin and David Creelman discuss How to create a predictable and immersive end-to-end experience for employees How a CMO of People can overcome barriers and drive performance Why we need to structure the HR department differently How to find unconventional people to staff this unconventional model For a review of the book on the HR Bartender blog click here: https://www.hrbartender.com/2019/career-development/human-resources-future-skills/ Issued also in print. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 04. Okt 2022) Employee motivation. Personnel management. BUSINESS & ECONOMICS / Human Resources & Personnel Management. bisacsh CHRO. CMO. HR. Human resources. Talent management. Workforce. Creelman, David, author. aut http://id.loc.gov/vocabulary/relators/aut Title is part of eBook package: De Gruyter DG Plus DeG Package 2018 Part 1 9783110762488 Title is part of eBook package: De Gruyter DG Plus eBook-Package 2018 9783110719550 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2018 English 9783110604252 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2018 9783110603255 ZDB-23-DGG Title is part of eBook package: De Gruyter EBOOK PACKAGE Economics 2018 9783110603101 ZDB-23-DBV Title is part of eBook package: De Gruyter EBOOK PACKAGE Economics and Social Sciences 2018 English 9783110604016 EPUB 9781547400539 print 9781547416639 https://doi.org/10.1515/9781547400515 https://www.degruyter.com/isbn/9781547400515 Cover https://www.degruyter.com/document/cover/isbn/9781547400515/original |
language |
English |
format |
eBook |
author |
Navin, Peter, Navin, Peter, Creelman, David, |
spellingShingle |
Navin, Peter, Navin, Peter, Creelman, David, The CMO of People : Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance / Frontmatter -- Acknowledgments -- Contents -- Preface -- Chapter 1. What Is a “CMO of People”? -- Chapter 2. Impacting the Business as a CMO of People -- Chapter 3. How a CMO of People Designs the End-to-End Employee Experience -- Chapter 4. New Points of Leverage -- Chapter 5. Why Analytics Comes First -- Chapter 6. Case Study on a Mosaic of Measures -- Chapter 7. How We Handled HR Technology and Processes -- Chapter 8. Unconventional HR Leaders and the Role of the CEO -- Chapter 9. How to Build an Unconventional HR Team -- Chapter 10. Contrasting Models for the Future of HR -- Chapter 11. Conclusions -- Appendix A -- Index |
author_facet |
Navin, Peter, Navin, Peter, Creelman, David, Creelman, David, Creelman, David, |
author_variant |
p n pn p n pn d c dc |
author_role |
VerfasserIn VerfasserIn VerfasserIn |
author2 |
Creelman, David, Creelman, David, |
author2_variant |
d c dc |
author2_role |
VerfasserIn VerfasserIn |
author_sort |
Navin, Peter, |
title |
The CMO of People : Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance / |
title_sub |
Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance / |
title_full |
The CMO of People : Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance / Peter Navin, David Creelman. |
title_fullStr |
The CMO of People : Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance / Peter Navin, David Creelman. |
title_full_unstemmed |
The CMO of People : Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance / Peter Navin, David Creelman. |
title_auth |
The CMO of People : Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance / |
title_alt |
Frontmatter -- Acknowledgments -- Contents -- Preface -- Chapter 1. What Is a “CMO of People”? -- Chapter 2. Impacting the Business as a CMO of People -- Chapter 3. How a CMO of People Designs the End-to-End Employee Experience -- Chapter 4. New Points of Leverage -- Chapter 5. Why Analytics Comes First -- Chapter 6. Case Study on a Mosaic of Measures -- Chapter 7. How We Handled HR Technology and Processes -- Chapter 8. Unconventional HR Leaders and the Role of the CEO -- Chapter 9. How to Build an Unconventional HR Team -- Chapter 10. Contrasting Models for the Future of HR -- Chapter 11. Conclusions -- Appendix A -- Index |
title_new |
The CMO of People : |
title_sort |
the cmo of people : manage employees like customers with an immersive predictable experience that drives productivity and performance / |
publisher |
De Gruyter, |
publishDate |
2018 |
physical |
1 online resource (XX, 246 p.) Issued also in print. |
contents |
Frontmatter -- Acknowledgments -- Contents -- Preface -- Chapter 1. What Is a “CMO of People”? -- Chapter 2. Impacting the Business as a CMO of People -- Chapter 3. How a CMO of People Designs the End-to-End Employee Experience -- Chapter 4. New Points of Leverage -- Chapter 5. Why Analytics Comes First -- Chapter 6. Case Study on a Mosaic of Measures -- Chapter 7. How We Handled HR Technology and Processes -- Chapter 8. Unconventional HR Leaders and the Role of the CEO -- Chapter 9. How to Build an Unconventional HR Team -- Chapter 10. Contrasting Models for the Future of HR -- Chapter 11. Conclusions -- Appendix A -- Index |
isbn |
9781547400515 9783110762488 9783110719550 9783110604252 9783110603255 9783110603101 9783110604016 9781547400539 9781547416639 |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5549 |
callnumber-sort |
HF 45549.5 M63 N38 42018 |
url |
https://doi.org/10.1515/9781547400515 https://www.degruyter.com/isbn/9781547400515 https://www.degruyter.com/document/cover/isbn/9781547400515/original |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.3/14 |
dewey-sort |
3658.3 214 |
dewey-raw |
658.3/14 |
dewey-search |
658.3/14 |
doi_str_mv |
10.1515/9781547400515 |
oclc_num |
1066184575 |
work_keys_str_mv |
AT navinpeter thecmoofpeoplemanageemployeeslikecustomerswithanimmersivepredictableexperiencethatdrivesproductivityandperformance AT creelmandavid thecmoofpeoplemanageemployeeslikecustomerswithanimmersivepredictableexperiencethatdrivesproductivityandperformance AT navinpeter cmoofpeoplemanageemployeeslikecustomerswithanimmersivepredictableexperiencethatdrivesproductivityandperformance AT creelmandavid cmoofpeoplemanageemployeeslikecustomerswithanimmersivepredictableexperiencethatdrivesproductivityandperformance |
status_str |
n |
ids_txt_mv |
(DE-B1597)493265 (OCoLC)1066184575 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter DG Plus DeG Package 2018 Part 1 Title is part of eBook package: De Gruyter DG Plus eBook-Package 2018 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2018 English Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2018 Title is part of eBook package: De Gruyter EBOOK PACKAGE Economics 2018 Title is part of eBook package: De Gruyter EBOOK PACKAGE Economics and Social Sciences 2018 English |
is_hierarchy_title |
The CMO of People : Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance / |
container_title |
Title is part of eBook package: De Gruyter DG Plus DeG Package 2018 Part 1 |
author2_original_writing_str_mv |
noLinkedField noLinkedField |
_version_ |
1770177154538012672 |
fullrecord |
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05623nam a22009735i 4500</leader><controlfield tag="001">9781547400515</controlfield><controlfield tag="003">DE-B1597</controlfield><controlfield tag="005">20221004111318.0</controlfield><controlfield tag="006">m|||||o||d||||||||</controlfield><controlfield tag="007">cr || ||||||||</controlfield><controlfield tag="008">221004t20182018gw fo d z eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2018955035</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781547400515</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1515/9781547400515</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-B1597)493265</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1066184575</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-B1597</subfield><subfield code="b">eng</subfield><subfield code="c">DE-B1597</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">DE</subfield></datafield><datafield tag="050" ind1="0" ind2="0"><subfield code="a">HF5549.5.M63</subfield><subfield code="b">N38 2018</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5549.5.M63</subfield><subfield code="b">N38 2018</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS030000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">658.3/14</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Navin, Peter, </subfield><subfield code="e">author.</subfield><subfield code="4">aut</subfield><subfield code="4">http://id.loc.gov/vocabulary/relators/aut</subfield></datafield><datafield tag="245" ind1="1" ind2="4"><subfield code="a">The CMO of People :</subfield><subfield code="b">Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance /</subfield><subfield code="c">Peter Navin, David Creelman.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Berlin ;</subfield><subfield code="a">Boston : </subfield><subfield code="b">De Gruyter, </subfield><subfield code="c">[2018]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2018</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (XX, 246 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="347" ind1=" " ind2=" "><subfield code="a">text file</subfield><subfield code="b">PDF</subfield><subfield code="2">rda</subfield></datafield><datafield tag="505" ind1="0" ind2="0"><subfield code="t">Frontmatter -- </subfield><subfield code="t">Acknowledgments -- </subfield><subfield code="t">Contents -- </subfield><subfield code="t">Preface -- </subfield><subfield code="t">Chapter 1. What Is a “CMO of People”? -- </subfield><subfield code="t">Chapter 2. Impacting the Business as a CMO of People -- </subfield><subfield code="t">Chapter 3. How a CMO of People Designs the End-to-End Employee Experience -- </subfield><subfield code="t">Chapter 4. New Points of Leverage -- </subfield><subfield code="t">Chapter 5. Why Analytics Comes First -- </subfield><subfield code="t">Chapter 6. Case Study on a Mosaic of Measures -- </subfield><subfield code="t">Chapter 7. How We Handled HR Technology and Processes -- </subfield><subfield code="t">Chapter 8. Unconventional HR Leaders and the Role of the CEO -- </subfield><subfield code="t">Chapter 9. How to Build an Unconventional HR Team -- </subfield><subfield code="t">Chapter 10. Contrasting Models for the Future of HR -- </subfield><subfield code="t">Chapter 11. Conclusions -- </subfield><subfield code="t">Appendix A -- </subfield><subfield code="t">Index</subfield></datafield><datafield tag="506" ind1="0" ind2=" "><subfield code="a">restricted access</subfield><subfield code="u">http://purl.org/coar/access_right/c_16ec</subfield><subfield code="f">online access with authorization</subfield><subfield code="2">star</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Instead of thinking of Human Resources as a kind of upgraded personnel department it can be thought of as an analogue to marketing. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR can curate an experience to get the best lifetime value from employees. This book explores this new model and titles its leader as "The CMO of People." This new title encapsulates a business focused people function that has learned from the proven tools of the marketing function. The CMO of People creates a predictable and immersive employee experience that drives productivity and performance. In this pathbreaking book, Peter Navin and David Creelman discuss How to create a predictable and immersive end-to-end experience for employees How a CMO of People can overcome barriers and drive performance Why we need to structure the HR department differently How to find unconventional people to staff this unconventional model For a review of the book on the HR Bartender blog click here: https://www.hrbartender.com/2019/career-development/human-resources-future-skills/</subfield></datafield><datafield tag="530" ind1=" " ind2=" "><subfield code="a">Issued also in print.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: Internet via World Wide Web.</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">In English.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Description based on online resource; title from PDF title page (publisher's Web site, viewed 04. Okt 2022)</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Employee motivation.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Personnel management.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Human Resources & Personnel Management.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">CHRO.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">CMO.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">HR.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Human resources.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Talent management.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Workforce.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Creelman, David, </subfield><subfield code="e">author.</subfield><subfield code="4">aut</subfield><subfield code="4">http://id.loc.gov/vocabulary/relators/aut</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Title is part of eBook package:</subfield><subfield code="d">De Gruyter</subfield><subfield code="t">DG Plus DeG Package 2018 Part 1</subfield><subfield code="z">9783110762488</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Title is part of eBook package:</subfield><subfield code="d">De Gruyter</subfield><subfield code="t">DG Plus eBook-Package 2018</subfield><subfield code="z">9783110719550</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Title is part of eBook package:</subfield><subfield code="d">De Gruyter</subfield><subfield code="t">EBOOK PACKAGE COMPLETE 2018 English</subfield><subfield code="z">9783110604252</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Title is part of eBook package:</subfield><subfield code="d">De Gruyter</subfield><subfield code="t">EBOOK PACKAGE COMPLETE 2018</subfield><subfield code="z">9783110603255</subfield><subfield code="o">ZDB-23-DGG</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Title is part of eBook package:</subfield><subfield code="d">De Gruyter</subfield><subfield code="t">EBOOK PACKAGE Economics 2018</subfield><subfield code="z">9783110603101</subfield><subfield code="o">ZDB-23-DBV</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Title is part of eBook package:</subfield><subfield code="d">De Gruyter</subfield><subfield code="t">EBOOK PACKAGE Economics and Social Sciences 2018 English</subfield><subfield code="z">9783110604016</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="c">EPUB</subfield><subfield code="z">9781547400539</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="c">print</subfield><subfield code="z">9781547416639</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1515/9781547400515</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://www.degruyter.com/isbn/9781547400515</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="3">Cover</subfield><subfield code="u">https://www.degruyter.com/document/cover/isbn/9781547400515/original</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">978-3-11-060401-6 EBOOK PACKAGE Economics and Social Sciences 2018 English</subfield><subfield code="b">2018</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">978-3-11-060425-2 EBOOK PACKAGE COMPLETE 2018 English</subfield><subfield code="b">2018</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">978-3-11-071955-0 DG Plus eBook-Package 2018</subfield><subfield code="b">2018</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">978-3-11-076248-8 DG Plus DeG Package 2018 Part 1</subfield><subfield code="b">2018</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_BACKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_CL_LAEC</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_DGALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_EBACKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_EBKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_ECL_LAEC</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_EEBKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_ESSHALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_ESTMALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_SSHALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_STMALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV-deGruyter-alles</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA11SSHE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA12STME</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA13ENGE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA17SSHEE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA18STMEE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA5EBK</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-23-DBV</subfield><subfield code="b">2018</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-23-DGG</subfield><subfield code="b">2017</subfield></datafield></record></collection> |