Flux : : What Marketing Managers Need to Navigate the New Environment / / David Soberman, Dilip Soman.
The past decade has seen a number of developments that threaten the very fabric of how marketing activities have traditionally been conducted. On one hand, consumers are increasingly socially networked and value-conscious, with heightened expectations of how companies will react to their demands. Al...
Saved in:
| VerfasserIn: | |
|---|---|
| MitwirkendeR: | |
| Place / Publishing House: | Toronto : : University of Toronto Press, , [2018] ©2012 |
| Year of Publication: | 2018 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (344 p.) |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!