Flux : : What Marketing Managers Need to Navigate the New Environment / / David Soberman, Dilip Soman.
The past decade has seen a number of developments that threaten the very fabric of how marketing activities have traditionally been conducted. On one hand, consumers are increasingly socially networked and value-conscious, with heightened expectations of how companies will react to their demands. Al...
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Place / Publishing House: | Toronto : : University of Toronto Press, , [2018] ©2012 |
Year of Publication: | 2018 |
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Soberman, David , author. aut http://id.loc.gov/vocabulary/relators/aut Flux : What Marketing Managers Need to Navigate the New Environment / David Soberman, Dilip Soman. Toronto : University of Toronto Press, [2018] ©2012 1 online resource (344 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Contents -- Foreword -- Introduction -- Part One: The Changing Landscape -- 1. The Challenge of Today's Marketing Environment -- 2. Losing Control and Loving It -- 3. Brand Extension Strategy: An Integrative Framework -- 4. What Makes the Internet Different? -- Part Two: Understanding to Engage: Key Lessons from the Latest in the Psychology and Economics of Consumer Behaviour -- 5. Memory, Persuasion, and Decision-Making -- 6. Hedonomics: Why People Do Not Buy What They Enjoy the Most -- 7. Marketing Management When Facing Forward-Looking Consumers -- 8. Strategic Forward-Looking Marketing Management -- 9. Just Imagine: The Role of Visualization in New Product Evaluation -- 10. The Role of Morality in Consumer Decisions -- Part Three: Marketing Management to Engage -- 11. Manage Customer Value through Incentives -- 12. Hang On: The Psychology of Time and Implications for Designing Queues -- 13. Brands as Humans: Relationship Norms and Anthropomorphism -- 14. The Psychology of Giving: Small Interventions That Make a Difference -- 15. Managing Brands by Leveraging Academic Research -- Contributors -- Subject Index -- Name Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star The past decade has seen a number of developments that threaten the very fabric of how marketing activities have traditionally been conducted. On one hand, consumers are increasingly socially networked and value-conscious, with heightened expectations of how companies will react to their demands. Along with the challenges, however, come new opportunities: the growth of behavioural economics and the emergence of new data collection techniques, for instance, give marketers unprecedented access to previously hidden aspects of consumer behavior. Clearly, 'business as usual' is not an option for marketing managers who want their firms to stay in the game.To help managers adapt to the rapidly changing business environment, Flux offers a collection of the very best thinking on key areas of marketing activity and decision-making. Each chapter is written by a leading expert in a specific 'new' marketing subject area, from managing brands to dealing with new media, and addresses substantive challenges in that area while providing steps for taking action. The book's integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers. Issued also in print. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021) Consumer behavior. Marketing Decision making. Marketing Management. DISCOUNT-C. BUSINESS & ECONOMICS / Marketing / General. bisacsh Aggarwal, Pankaj, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Borkovsky, Ron N., contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Ching, Andrew T., contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Dunne, David, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Goldfarb, Avi, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Hampton, Delaine, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Labroo, Aparna A., contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Mazar, Nina, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Mitchell, Andrew A., contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Moorthy, Sridhar, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Shi, Mengze, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Soberman, David, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Soman, Dilip , author. aut http://id.loc.gov/vocabulary/relators/aut Soman, Dilip, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Tsai, Claire I., contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Zhao, Min, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb print 9781442644038 https://doi.org/10.3138/9781442698390 https://www.degruyter.com/isbn/9781442698390 Cover https://www.degruyter.com/cover/covers/9781442698390.jpg |
language |
English |
format |
eBook |
author |
Soberman, David , Soberman, David , Soman, Dilip , |
spellingShingle |
Soberman, David , Soberman, David , Soman, Dilip , Flux : What Marketing Managers Need to Navigate the New Environment / Frontmatter -- Contents -- Foreword -- Introduction -- Part One: The Changing Landscape -- 1. The Challenge of Today's Marketing Environment -- 2. Losing Control and Loving It -- 3. Brand Extension Strategy: An Integrative Framework -- 4. What Makes the Internet Different? -- Part Two: Understanding to Engage: Key Lessons from the Latest in the Psychology and Economics of Consumer Behaviour -- 5. Memory, Persuasion, and Decision-Making -- 6. Hedonomics: Why People Do Not Buy What They Enjoy the Most -- 7. Marketing Management When Facing Forward-Looking Consumers -- 8. Strategic Forward-Looking Marketing Management -- 9. Just Imagine: The Role of Visualization in New Product Evaluation -- 10. The Role of Morality in Consumer Decisions -- Part Three: Marketing Management to Engage -- 11. Manage Customer Value through Incentives -- 12. Hang On: The Psychology of Time and Implications for Designing Queues -- 13. Brands as Humans: Relationship Norms and Anthropomorphism -- 14. The Psychology of Giving: Small Interventions That Make a Difference -- 15. Managing Brands by Leveraging Academic Research -- Contributors -- Subject Index -- Name Index |
author_facet |
Soberman, David , Soberman, David , Soman, Dilip , Aggarwal, Pankaj, Aggarwal, Pankaj, Borkovsky, Ron N., Borkovsky, Ron N., Ching, Andrew T., Ching, Andrew T., Dunne, David, Dunne, David, Goldfarb, Avi, Goldfarb, Avi, Hampton, Delaine, Hampton, Delaine, Labroo, Aparna A., Labroo, Aparna A., Mazar, Nina, Mazar, Nina, Mitchell, Andrew A., Mitchell, Andrew A., Moorthy, Sridhar, Moorthy, Sridhar, Shi, Mengze, Shi, Mengze, Soberman, David, Soberman, David, Soman, Dilip , Soman, Dilip , Soman, Dilip, Soman, Dilip, Tsai, Claire I., Tsai, Claire I., Zhao, Min, Zhao, Min, |
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Aggarwal, Pankaj, Aggarwal, Pankaj, Borkovsky, Ron N., Borkovsky, Ron N., Ching, Andrew T., Ching, Andrew T., Dunne, David, Dunne, David, Goldfarb, Avi, Goldfarb, Avi, Hampton, Delaine, Hampton, Delaine, Labroo, Aparna A., Labroo, Aparna A., Mazar, Nina, Mazar, Nina, Mitchell, Andrew A., Mitchell, Andrew A., Moorthy, Sridhar, Moorthy, Sridhar, Shi, Mengze, Shi, Mengze, Soberman, David, Soberman, David, Soman, Dilip , Soman, Dilip , Soman, Dilip, Soman, Dilip, Tsai, Claire I., Tsai, Claire I., Zhao, Min, Zhao, Min, |
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author_sort |
Soberman, David , |
title |
Flux : What Marketing Managers Need to Navigate the New Environment / |
title_sub |
What Marketing Managers Need to Navigate the New Environment / |
title_full |
Flux : What Marketing Managers Need to Navigate the New Environment / David Soberman, Dilip Soman. |
title_fullStr |
Flux : What Marketing Managers Need to Navigate the New Environment / David Soberman, Dilip Soman. |
title_full_unstemmed |
Flux : What Marketing Managers Need to Navigate the New Environment / David Soberman, Dilip Soman. |
title_auth |
Flux : What Marketing Managers Need to Navigate the New Environment / |
title_alt |
Frontmatter -- Contents -- Foreword -- Introduction -- Part One: The Changing Landscape -- 1. The Challenge of Today's Marketing Environment -- 2. Losing Control and Loving It -- 3. Brand Extension Strategy: An Integrative Framework -- 4. What Makes the Internet Different? -- Part Two: Understanding to Engage: Key Lessons from the Latest in the Psychology and Economics of Consumer Behaviour -- 5. Memory, Persuasion, and Decision-Making -- 6. Hedonomics: Why People Do Not Buy What They Enjoy the Most -- 7. Marketing Management When Facing Forward-Looking Consumers -- 8. Strategic Forward-Looking Marketing Management -- 9. Just Imagine: The Role of Visualization in New Product Evaluation -- 10. The Role of Morality in Consumer Decisions -- Part Three: Marketing Management to Engage -- 11. Manage Customer Value through Incentives -- 12. Hang On: The Psychology of Time and Implications for Designing Queues -- 13. Brands as Humans: Relationship Norms and Anthropomorphism -- 14. The Psychology of Giving: Small Interventions That Make a Difference -- 15. Managing Brands by Leveraging Academic Research -- Contributors -- Subject Index -- Name Index |
title_new |
Flux : |
title_sort |
flux : what marketing managers need to navigate the new environment / |
publisher |
University of Toronto Press, |
publishDate |
2018 |
physical |
1 online resource (344 p.) Issued also in print. |
contents |
Frontmatter -- Contents -- Foreword -- Introduction -- Part One: The Changing Landscape -- 1. The Challenge of Today's Marketing Environment -- 2. Losing Control and Loving It -- 3. Brand Extension Strategy: An Integrative Framework -- 4. What Makes the Internet Different? -- Part Two: Understanding to Engage: Key Lessons from the Latest in the Psychology and Economics of Consumer Behaviour -- 5. Memory, Persuasion, and Decision-Making -- 6. Hedonomics: Why People Do Not Buy What They Enjoy the Most -- 7. Marketing Management When Facing Forward-Looking Consumers -- 8. Strategic Forward-Looking Marketing Management -- 9. Just Imagine: The Role of Visualization in New Product Evaluation -- 10. The Role of Morality in Consumer Decisions -- Part Three: Marketing Management to Engage -- 11. Manage Customer Value through Incentives -- 12. Hang On: The Psychology of Time and Implications for Designing Queues -- 13. Brands as Humans: Relationship Norms and Anthropomorphism -- 14. The Psychology of Giving: Small Interventions That Make a Difference -- 15. Managing Brands by Leveraging Academic Research -- Contributors -- Subject Index -- Name Index |
isbn |
9781442698390 9781442644038 |
url |
https://doi.org/10.3138/9781442698390 https://www.degruyter.com/isbn/9781442698390 https://www.degruyter.com/cover/covers/9781442698390.jpg |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.8 |
dewey-sort |
3658.8 |
dewey-raw |
658.8 |
dewey-search |
658.8 |
doi_str_mv |
10.3138/9781442698390 |
oclc_num |
1078910729 |
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