The New Icons? : : The Art of Television Advertising / / Paul Rutherford.
Commercials enjoy a privileged place in one of the most important institutions of everyday life - television. Such is their prominence that a comparison can be made to the icons gracing the walls of a much older institution, the medieval cathedral. Paul Rutherford admits that the analogy can be carr...
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| Superior document: | Title is part of eBook package: De Gruyter University of Toronto Press eBook-Package Archive 1933-1999 |
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| Place / Publishing House: | Toronto : : University of Toronto Press, , [2017] ©1994 |
| Year of Publication: | 2017 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (270 p.) |
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Table of Contents:
- Frontmatter
- Contents
- List of Photographs
- Acknowledgments
- Introduction: Ads as Art
- 1 The First Clios (1948-58)
- 2 Studies in American Excellence
- 3 Art in the Service of Commerce
- 4 Reading the Bessies
- 5 The Cannes Lions, Etc. (1984-92)
- 6 The Captivated Viewer and Other Tales
- Afterword: Travels in Europe (October 1992)
- Appendix: How to View Commercials
- Listing of Commercials
- Sources
- Index