The New Icons? : : The Art of Television Advertising / / Paul Rutherford.
Commercials enjoy a privileged place in one of the most important institutions of everyday life - television. Such is their prominence that a comparison can be made to the icons gracing the walls of a much older institution, the medieval cathedral. Paul Rutherford admits that the analogy can be carr...
Saved in:
Superior document: | Title is part of eBook package: De Gruyter University of Toronto Press eBook-Package Archive 1933-1999 |
---|---|
VerfasserIn: | |
Place / Publishing House: | Toronto : : University of Toronto Press, , [2017] ©1994 |
Year of Publication: | 2017 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (270 p.) |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
9781442681866 |
---|---|
ctrlnum |
(DE-B1597)479196 (OCoLC)992483087 |
collection |
bib_alma |
record_format |
marc |
spelling |
Rutherford, Paul, author. aut http://id.loc.gov/vocabulary/relators/aut The New Icons? : The Art of Television Advertising / Paul Rutherford. Toronto : University of Toronto Press, [2017] ©1994 1 online resource (270 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Contents -- List of Photographs -- Acknowledgments -- Introduction: Ads as Art -- 1 The First Clios (1948-58) -- 2 Studies in American Excellence -- 3 Art in the Service of Commerce -- 4 Reading the Bessies -- 5 The Cannes Lions, Etc. (1984-92) -- 6 The Captivated Viewer and Other Tales -- Afterword: Travels in Europe (October 1992) -- Appendix: How to View Commercials -- Listing of Commercials -- Sources -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Commercials enjoy a privileged place in one of the most important institutions of everyday life - television. Such is their prominence that a comparison can be made to the icons gracing the walls of a much older institution, the medieval cathedral. Paul Rutherford admits that the analogy can be carried too far, but he sees commercials as 'the art of our times' and approaches them as an art historian would. Like icons, commercials can be 'read' for particular styles or for the myths of a national culture; like icons, they are instruments of cultural power.Rutherford is an aficionado of fine commercials, more interested in what commercials are than what they do, and his love of the subject infuses this illustrated cultural history. Tracing commercials from the late 1940s, when they made their first appearance, to the early 1990s, Rutherford focuses on the shape and character of actual commercials as well as on what we do with them. He has studied roughly six thousand commercials, from Sweden to Hong Kong, Canada to Ecuador, France to South Africa. This book concentrates on 'commercials of distinction,' or ads that have been singled out for special merit: the Classic Clios of the 1950s, the 'Marlboro Country' campaign of the 1960s, Coca-Cola and Pepsi ads, Canada's best (the Bessies), and the world's best (the Cannes Lions). Rutherford looks at the most celebrated pieces of work to understand the creativity and significance of this truly modern art form.The breadth of Rutherford's treatment is unique. He explores such diverse topics as the aesthetic response to commercials; how ads mirror viewers' anxieties, aspirations, and ideology; the importance of gender and age in the adworld; the prevailing ethos of consumption; the emergence of a global repertoire of images; and the persistence of national styles. This is a story of one kind of cultural power.; how it has been generated and stored, articulated and exercised, resisted as well as maintained. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021) Television advertising. LANGUAGE ARTS & DISCIPLINES / Communication Studies. bisacsh Title is part of eBook package: De Gruyter University of Toronto Press eBook-Package Archive 1933-1999 9783110490947 https://doi.org/10.3138/9781442681866 https://www.degruyter.com/isbn/9781442681866 Cover https://www.degruyter.com/cover/covers/9781442681866.jpg |
language |
English |
format |
eBook |
author |
Rutherford, Paul, Rutherford, Paul, |
spellingShingle |
Rutherford, Paul, Rutherford, Paul, The New Icons? : The Art of Television Advertising / Frontmatter -- Contents -- List of Photographs -- Acknowledgments -- Introduction: Ads as Art -- 1 The First Clios (1948-58) -- 2 Studies in American Excellence -- 3 Art in the Service of Commerce -- 4 Reading the Bessies -- 5 The Cannes Lions, Etc. (1984-92) -- 6 The Captivated Viewer and Other Tales -- Afterword: Travels in Europe (October 1992) -- Appendix: How to View Commercials -- Listing of Commercials -- Sources -- Index |
author_facet |
Rutherford, Paul, Rutherford, Paul, |
author_variant |
p r pr p r pr |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Rutherford, Paul, |
title |
The New Icons? : The Art of Television Advertising / |
title_sub |
The Art of Television Advertising / |
title_full |
The New Icons? : The Art of Television Advertising / Paul Rutherford. |
title_fullStr |
The New Icons? : The Art of Television Advertising / Paul Rutherford. |
title_full_unstemmed |
The New Icons? : The Art of Television Advertising / Paul Rutherford. |
title_auth |
The New Icons? : The Art of Television Advertising / |
title_alt |
Frontmatter -- Contents -- List of Photographs -- Acknowledgments -- Introduction: Ads as Art -- 1 The First Clios (1948-58) -- 2 Studies in American Excellence -- 3 Art in the Service of Commerce -- 4 Reading the Bessies -- 5 The Cannes Lions, Etc. (1984-92) -- 6 The Captivated Viewer and Other Tales -- Afterword: Travels in Europe (October 1992) -- Appendix: How to View Commercials -- Listing of Commercials -- Sources -- Index |
title_new |
The New Icons? : |
title_sort |
the new icons? : the art of television advertising / |
publisher |
University of Toronto Press, |
publishDate |
2017 |
physical |
1 online resource (270 p.) |
contents |
Frontmatter -- Contents -- List of Photographs -- Acknowledgments -- Introduction: Ads as Art -- 1 The First Clios (1948-58) -- 2 Studies in American Excellence -- 3 Art in the Service of Commerce -- 4 Reading the Bessies -- 5 The Cannes Lions, Etc. (1984-92) -- 6 The Captivated Viewer and Other Tales -- Afterword: Travels in Europe (October 1992) -- Appendix: How to View Commercials -- Listing of Commercials -- Sources -- Index |
isbn |
9781442681866 9783110490947 |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF6146 |
callnumber-sort |
HF 46146 T42 R87 41994EB |
url |
https://doi.org/10.3138/9781442681866 https://www.degruyter.com/isbn/9781442681866 https://www.degruyter.com/cover/covers/9781442681866.jpg |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
659 - Advertising & public relations |
dewey-full |
659.14/3 |
dewey-sort |
3659.14 13 |
dewey-raw |
659.14/3 |
dewey-search |
659.14/3 |
doi_str_mv |
10.3138/9781442681866 |
oclc_num |
992483087 |
work_keys_str_mv |
AT rutherfordpaul thenewiconstheartoftelevisionadvertising AT rutherfordpaul newiconstheartoftelevisionadvertising |
status_str |
n |
ids_txt_mv |
(DE-B1597)479196 (OCoLC)992483087 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter University of Toronto Press eBook-Package Archive 1933-1999 |
is_hierarchy_title |
The New Icons? : The Art of Television Advertising / |
container_title |
Title is part of eBook package: De Gruyter University of Toronto Press eBook-Package Archive 1933-1999 |
_version_ |
1770176831669927936 |
fullrecord |
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04764nam a22006495i 4500</leader><controlfield tag="001">9781442681866</controlfield><controlfield tag="003">DE-B1597</controlfield><controlfield tag="005">20210830012106.0</controlfield><controlfield tag="006">m|||||o||d||||||||</controlfield><controlfield tag="007">cr || ||||||||</controlfield><controlfield tag="008">210830t20171994onc fo d z eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781442681866</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.3138/9781442681866</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-B1597)479196</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)992483087</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-B1597</subfield><subfield code="b">eng</subfield><subfield code="c">DE-B1597</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">onc</subfield><subfield code="c">CA-ON</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF6146.T42</subfield><subfield code="b">R87 1994eb</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">LAN004000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">659.14/3</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Rutherford, Paul, </subfield><subfield code="e">author.</subfield><subfield code="4">aut</subfield><subfield code="4">http://id.loc.gov/vocabulary/relators/aut</subfield></datafield><datafield tag="245" ind1="1" ind2="4"><subfield code="a">The New Icons? :</subfield><subfield code="b">The Art of Television Advertising /</subfield><subfield code="c">Paul Rutherford.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Toronto : </subfield><subfield code="b">University of Toronto Press, </subfield><subfield code="c">[2017]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©1994</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (270 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="347" ind1=" " ind2=" "><subfield code="a">text file</subfield><subfield code="b">PDF</subfield><subfield code="2">rda</subfield></datafield><datafield tag="505" ind1="0" ind2="0"><subfield code="t">Frontmatter -- </subfield><subfield code="t">Contents -- </subfield><subfield code="t">List of Photographs -- </subfield><subfield code="t">Acknowledgments -- </subfield><subfield code="t">Introduction: Ads as Art -- </subfield><subfield code="t">1 The First Clios (1948-58) -- </subfield><subfield code="t">2 Studies in American Excellence -- </subfield><subfield code="t">3 Art in the Service of Commerce -- </subfield><subfield code="t">4 Reading the Bessies -- </subfield><subfield code="t">5 The Cannes Lions, Etc. (1984-92) -- </subfield><subfield code="t">6 The Captivated Viewer and Other Tales -- </subfield><subfield code="t">Afterword: Travels in Europe (October 1992) -- </subfield><subfield code="t">Appendix: How to View Commercials -- </subfield><subfield code="t">Listing of Commercials -- </subfield><subfield code="t">Sources -- </subfield><subfield code="t">Index</subfield></datafield><datafield tag="506" ind1="0" ind2=" "><subfield code="a">restricted access</subfield><subfield code="u">http://purl.org/coar/access_right/c_16ec</subfield><subfield code="f">online access with authorization</subfield><subfield code="2">star</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Commercials enjoy a privileged place in one of the most important institutions of everyday life - television. Such is their prominence that a comparison can be made to the icons gracing the walls of a much older institution, the medieval cathedral. Paul Rutherford admits that the analogy can be carried too far, but he sees commercials as 'the art of our times' and approaches them as an art historian would. Like icons, commercials can be 'read' for particular styles or for the myths of a national culture; like icons, they are instruments of cultural power.Rutherford is an aficionado of fine commercials, more interested in what commercials are than what they do, and his love of the subject infuses this illustrated cultural history. Tracing commercials from the late 1940s, when they made their first appearance, to the early 1990s, Rutherford focuses on the shape and character of actual commercials as well as on what we do with them. He has studied roughly six thousand commercials, from Sweden to Hong Kong, Canada to Ecuador, France to South Africa. This book concentrates on 'commercials of distinction,' or ads that have been singled out for special merit: the Classic Clios of the 1950s, the 'Marlboro Country' campaign of the 1960s, Coca-Cola and Pepsi ads, Canada's best (the Bessies), and the world's best (the Cannes Lions). Rutherford looks at the most celebrated pieces of work to understand the creativity and significance of this truly modern art form.The breadth of Rutherford's treatment is unique. He explores such diverse topics as the aesthetic response to commercials; how ads mirror viewers' anxieties, aspirations, and ideology; the importance of gender and age in the adworld; the prevailing ethos of consumption; the emergence of a global repertoire of images; and the persistence of national styles. This is a story of one kind of cultural power.; how it has been generated and stored, articulated and exercised, resisted as well as maintained.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: Internet via World Wide Web.</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">In English.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021)</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Television advertising.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">LANGUAGE ARTS & DISCIPLINES / Communication Studies.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Title is part of eBook package:</subfield><subfield code="d">De Gruyter</subfield><subfield code="t">University of Toronto Press eBook-Package Archive 1933-1999</subfield><subfield code="z">9783110490947</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.3138/9781442681866</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://www.degruyter.com/isbn/9781442681866</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="3">Cover</subfield><subfield code="u">https://www.degruyter.com/cover/covers/9781442681866.jpg</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">978-3-11-049094-7 University of Toronto Press eBook-Package Archive 1933-1999</subfield><subfield code="c">1933</subfield><subfield code="d">1999</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_BACKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_CL_SN</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_EBACKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_EBKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_ECL_SN</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_EEBKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_ESSHALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_PPALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_SSHALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV-deGruyter-alles</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA11SSHE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA13ENGE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA17SSHEE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA5EBK</subfield></datafield></record></collection> |