Experiments on Mass Communication / / C. I. Hovland, A. A. Lumsdaine.

• VerfasserIn: Hovland, C. I.,; Lumsdaine, A. A.,
• Place / Publishing House: Princeton, NJ : : Princeton University Press, , [2017]; ©1971
• Year of Publication: 2017
• Language: English
• Series: Princeton Legacy Library ; 5060
• Physical Description: 1 online resource (356 p.)

Volume III in the series Studies in Social Psychology in World War II. The Army proved to be a worldwide laboratory for film research and research on other means of getting across both technical information and indoctrination. Findings are of direct importance to film-makers, educators.Originally pu...

Table of Contents

• Frontmatter
• PREFACE
• CONTENTS
• CHAPTER 1. INTRODUCTION
• PART I. FILM EVALUATION STUDIES
• INTRODUCTION TO PART I
• CHAPTER 2. THE ORIENTATION FILM, “THE BATTLE OF BRITAIN”
• CHAPTER 3. GENERAL IMPLICATIONS DERIVED FROM THE ORIENTATION FILM EXPERIMENTS
• CHAPTER 4. THE AUDIENCE'S EVALUATION OF FILMS
• CHAPTER 5. EXPERIMENTAL COMPARISON OF ALTERNATIVE PRESENTATIONS
• CHAPTER 6. EFFECTS OF FILMS ON MEN OF DIFFERENT INTELLECTUAL ABILITY
• PART II. STUDIES EMPLOYING CONTROLLED VARIATION
• INTRODUCTION TO PART II
• CHAPTER 7. SHORT-TIME AND LONG-TIME EFFECTS OF AN ORIENTATION FILM
• CHAPTER 8. THE EFFECTS OF PRESENTING “ONE SIDE” VERSUS “BOTH SIDES” IN CHANGING OPINIONS ON A CONTROVERSIAL SUBJECT
• CHAPTER 9. THE EFFECT OF AN AUDIENCE-PARTICIPATION TECHNIQUE IN FILM-STRIP PRESENTATION
• CHAPTER 10. SUMMARY AND EVALUATION
• APPENDICES
• APPENDICES: MEASUREMENT PROBLEMS ENCOUNTERED
• A. THE BASELINE FOR MEASUREMENT OF PERCENTAGE CHANGE
• B. “MARGINAL” VERSUS “INTERNAL” EFFECTS
• C. COMPARISON OF THE BEFORE-AFTER AND THE AFTER-ONLY DESIGN OF EXPERIMENTS
• D. “REGRESSION” IN THE ANALYSIS OF EFFECTS OF FILMS
• INDEX