Experiments on Mass Communication / / C. I. Hovland, A. A. Lumsdaine.

• VerfasserIn: Hovland, C. I.,; Lumsdaine, A. A.,
• Place / Publishing House: Princeton, NJ : : Princeton University Press, , [2017]; ©1971
• Year of Publication: 2017
• Language: English
• Series: Princeton Legacy Library ; 5060
• Physical Description: 1 online resource (356 p.)

Volume III in the series Studies in Social Psychology in World War II. The Army proved to be a worldwide laboratory for film research and research on other means of getting across both technical information and indoctrination. Findings are of direct importance to film-makers, educators.Originally published in 1971.The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Table of Contents

Frontmatter -- PREFACE -- CONTENTS -- CHAPTER 1. INTRODUCTION -- PART I. FILM EVALUATION STUDIES -- INTRODUCTION TO PART I -- CHAPTER 2. THE ORIENTATION FILM, “THE BATTLE OF BRITAIN” -- CHAPTER 3. GENERAL IMPLICATIONS DERIVED FROM THE ORIENTATION FILM EXPERIMENTS -- CHAPTER 4. THE AUDIENCE'S EVALUATION OF FILMS -- CHAPTER 5. EXPERIMENTAL COMPARISON OF ALTERNATIVE PRESENTATIONS -- CHAPTER 6. EFFECTS OF FILMS ON MEN OF DIFFERENT INTELLECTUAL ABILITY -- PART II. STUDIES EMPLOYING CONTROLLED VARIATION -- INTRODUCTION TO PART II -- CHAPTER 7. SHORT-TIME AND LONG-TIME EFFECTS OF AN ORIENTATION FILM -- CHAPTER 8. THE EFFECTS OF PRESENTING “ONE SIDE” VERSUS “BOTH SIDES” IN CHANGING OPINIONS ON A CONTROVERSIAL SUBJECT -- CHAPTER 9. THE EFFECT OF AN AUDIENCE-PARTICIPATION TECHNIQUE IN FILM-STRIP PRESENTATION -- CHAPTER 10. SUMMARY AND EVALUATION -- APPENDICES -- APPENDICES: MEASUREMENT PROBLEMS ENCOUNTERED -- A. THE BASELINE FOR MEASUREMENT OF PERCENTAGE CHANGE -- B. “MARGINAL” VERSUS “INTERNAL” EFFECTS -- C. COMPARISON OF THE BEFORE-AFTER AND THE AFTER-ONLY DESIGN OF EXPERIMENTS -- D. “REGRESSION” IN THE ANALYSIS OF EFFECTS OF FILMS -- INDEX