The Economics and Financing of Media Companies /

The Economics and Financing of Media Companies / / Robert G. Picard.

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In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. Picard ha...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter Fordham University Press Complete eBook-Package Pre-2014
VerfasserIn:
Picard, Robert G.,
Place / Publishing House:New York, NY : : Fordham University Press, , [2022]
©2011
Year of Publication:2022
Language:English
Online Access:
Physical Description:1 online resource (286 p.)
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Table of Contents:
  • Frontmatter
  • CONTENTS
  • PREFACE
  • CHAPTER 1. Media Firms as Economic and Business Entities
  • CHAPTER 2. Business Models, Workflows, and Value Chains in Media Firms
  • CHAPTER 3. Distribution and Retail Sales of Media
  • CHAPTER 4. Economic Forces Affecting Media
  • CHAPTER 5. The Influence of the General Economy on Media
  • CHAPTER 6. Audiences and Consumers
  • CHAPTER 7. Media, Advertisers, and Advertising
  • CHAPTER 8. Competition in Media Markets
  • CHAPTER 9. Concepts in Media Financing and Financial Management
  • CHAPTER 10. Capital Markets and Media Firms
  • CHAPTER 11. The Development of Large Media Companies
  • CHAPTER 12. Trade and Globalization in Media Products and Services
  • CHAPTER 13. Indicators of Financial and Economic Health of Media Firms
  • GLOSSARY
  • INDEX

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