The Economics and Financing of Media Companies /

The Economics and Financing of Media Companies / / Robert G. Picard.

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In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. Picard ha...

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Superior document:Title is part of eBook package: De Gruyter Fordham University Press Complete eBook-Package Pre-2014
VerfasserIn:
Picard, Robert G.,
Place / Publishing House:New York, NY : : Fordham University Press, , [2022]
©2011
Year of Publication:2022
Language:English
Online Access:
Physical Description:1 online resource (286 p.)
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id 9780823292899
ctrlnum (DE-B1597)565984
(OCoLC)1306541090
collection bib_alma
record_format marc
spelling Picard, Robert G., author. aut http://id.loc.gov/vocabulary/relators/aut
The Economics and Financing of Media Companies / Robert G. Picard.
New York, NY : Fordham University Press, [2022]
©2011
1 online resource (286 p.)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
text file PDF rda
Frontmatter -- CONTENTS -- PREFACE -- CHAPTER 1. Media Firms as Economic and Business Entities -- CHAPTER 2. Business Models, Workflows, and Value Chains in Media Firms -- CHAPTER 3. Distribution and Retail Sales of Media -- CHAPTER 4. Economic Forces Affecting Media -- CHAPTER 5. The Influence of the General Economy on Media -- CHAPTER 6. Audiences and Consumers -- CHAPTER 7. Media, Advertisers, and Advertising -- CHAPTER 8. Competition in Media Markets -- CHAPTER 9. Concepts in Media Financing and Financial Management -- CHAPTER 10. Capital Markets and Media Firms -- CHAPTER 11. The Development of Large Media Companies -- CHAPTER 12. Trade and Globalization in Media Products and Services -- CHAPTER 13. Indicators of Financial and Economic Health of Media Firms -- GLOSSARY -- INDEX
restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star
In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.
Mode of access: Internet via World Wide Web.
In English.
Description based on online resource; title from PDF title page (publisher's Web site, viewed 03. Jan 2023)
BUSINESS & ECONOMICS / General. bisacsh
Title is part of eBook package: De Gruyter Fordham University Press Complete eBook-Package Pre-2014 9783111189604
Title is part of eBook package: De Gruyter Fordham University Press eBook-Package Backlist 2000-2013 9783110707298
print 9780823232574
https://doi.org/10.1515/9780823292899
https://www.degruyter.com/isbn/9780823292899
Cover https://www.degruyter.com/document/cover/isbn/9780823292899/original
language English
format eBook
author Picard, Robert G.,
Picard, Robert G.,
spellingShingle Picard, Robert G.,
Picard, Robert G.,
The Economics and Financing of Media Companies /
Frontmatter --
CONTENTS --
PREFACE --
CHAPTER 1. Media Firms as Economic and Business Entities --
CHAPTER 2. Business Models, Workflows, and Value Chains in Media Firms --
CHAPTER 3. Distribution and Retail Sales of Media --
CHAPTER 4. Economic Forces Affecting Media --
CHAPTER 5. The Influence of the General Economy on Media --
CHAPTER 6. Audiences and Consumers --
CHAPTER 7. Media, Advertisers, and Advertising --
CHAPTER 8. Competition in Media Markets --
CHAPTER 9. Concepts in Media Financing and Financial Management --
CHAPTER 10. Capital Markets and Media Firms --
CHAPTER 11. The Development of Large Media Companies --
CHAPTER 12. Trade and Globalization in Media Products and Services --
CHAPTER 13. Indicators of Financial and Economic Health of Media Firms --
GLOSSARY --
INDEX
author_facet Picard, Robert G.,
Picard, Robert G.,
author_variant r g p rg rgp
r g p rg rgp
author_role VerfasserIn
VerfasserIn
author_sort Picard, Robert G.,
title The Economics and Financing of Media Companies /
title_full The Economics and Financing of Media Companies / Robert G. Picard.
title_fullStr The Economics and Financing of Media Companies / Robert G. Picard.
title_full_unstemmed The Economics and Financing of Media Companies / Robert G. Picard.
title_auth The Economics and Financing of Media Companies /
title_alt Frontmatter --
CONTENTS --
PREFACE --
CHAPTER 1. Media Firms as Economic and Business Entities --
CHAPTER 2. Business Models, Workflows, and Value Chains in Media Firms --
CHAPTER 3. Distribution and Retail Sales of Media --
CHAPTER 4. Economic Forces Affecting Media --
CHAPTER 5. The Influence of the General Economy on Media --
CHAPTER 6. Audiences and Consumers --
CHAPTER 7. Media, Advertisers, and Advertising --
CHAPTER 8. Competition in Media Markets --
CHAPTER 9. Concepts in Media Financing and Financial Management --
CHAPTER 10. Capital Markets and Media Firms --
CHAPTER 11. The Development of Large Media Companies --
CHAPTER 12. Trade and Globalization in Media Products and Services --
CHAPTER 13. Indicators of Financial and Economic Health of Media Firms --
GLOSSARY --
INDEX
title_new The Economics and Financing of Media Companies /
title_sort the economics and financing of media companies /
publisher Fordham University Press,
publishDate 2022
physical 1 online resource (286 p.)
contents Frontmatter --
CONTENTS --
PREFACE --
CHAPTER 1. Media Firms as Economic and Business Entities --
CHAPTER 2. Business Models, Workflows, and Value Chains in Media Firms --
CHAPTER 3. Distribution and Retail Sales of Media --
CHAPTER 4. Economic Forces Affecting Media --
CHAPTER 5. The Influence of the General Economy on Media --
CHAPTER 6. Audiences and Consumers --
CHAPTER 7. Media, Advertisers, and Advertising --
CHAPTER 8. Competition in Media Markets --
CHAPTER 9. Concepts in Media Financing and Financial Management --
CHAPTER 10. Capital Markets and Media Firms --
CHAPTER 11. The Development of Large Media Companies --
CHAPTER 12. Trade and Globalization in Media Products and Services --
CHAPTER 13. Indicators of Financial and Economic Health of Media Firms --
GLOSSARY --
INDEX
isbn 9780823292899
9783111189604
9783110707298
9780823232574
url https://doi.org/10.1515/9780823292899
https://www.degruyter.com/isbn/9780823292899
https://www.degruyter.com/document/cover/isbn/9780823292899/original
illustrated Not Illustrated
doi_str_mv 10.1515/9780823292899
oclc_num 1306541090
work_keys_str_mv AT picardrobertg theeconomicsandfinancingofmediacompanies
AT picardrobertg economicsandfinancingofmediacompanies
status_str n
ids_txt_mv (DE-B1597)565984
(OCoLC)1306541090
carrierType_str_mv cr
hierarchy_parent_title Title is part of eBook package: De Gruyter Fordham University Press Complete eBook-Package Pre-2014
Title is part of eBook package: De Gruyter Fordham University Press eBook-Package Backlist 2000-2013
is_hierarchy_title The Economics and Financing of Media Companies /
container_title Title is part of eBook package: De Gruyter Fordham University Press Complete eBook-Package Pre-2014
_version_ 1770176541386342400
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