Commodity Activism : : Cultural Resistance in Neoliberal Times /

Commodity Activism : : Cultural Resistance in Neoliberal Times / / ed. by Sarah Banet-Weiser, Roopali Mukherjee.

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Buying (RED) products-from Gap T-shirts to Apple-to fight AIDS. Drinking a “Caring Cup” of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most com...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter New York University Press Backlist eBook-Package 2000-2013
MitwirkendeR:
Banet-Weiser, Sarah,
Brough, Melissa M.,
Cairns, Kate,
Castañeda, Mari,
Comella, Lynn,
Gotham, Kevin Fox,
Hearn, Alison,
Johnston, Josée,
King, Samantha,
Littler, Jo,
McMurria, John,
Molina-Guzmán, Isabel,
Mukherjee, Roopali,
Ouellette, Laurie,
Sturken, Marita,
Trope, Alison,
HerausgeberIn:
Banet-Weiser, Sarah,
Mukherjee, Roopali,
Place / Publishing House:New York, NY : : New York University Press, , [2012]
©2012
Year of Publication:2012
Language:English
Series:Critical Cultural Communication ; 21
Online Access:
Physical Description:1 online resource
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Table of Contents:
  • Frontmatter
  • Contents
  • Acknowledgments
  • Foreword
  • Introduction
  • Part One: Brand, Culture, Action
  • 1. Brand Me “Activist”
  • 2. “Free Self-Esteem Tools?”
  • 3. Citizen Brand
  • 4. Good Housekeeping
  • Part Two: Celebrity, Commodity, Citizenship
  • 5. Make It Right?
  • 6. Diamonds (Are from Sierra Leone)
  • 7. Salma Hayek’s Celebrity Activism
  • 8. Mother Angelina
  • 9. “Fair Vanity”
  • Part Three: Community, Movements, Politics
  • 10. Civic Fitness
  • 11. Eating for Change
  • 12. Changing the World One Orgasm at a Time
  • 13. Pay-for Culture
  • 14. Feeling Good While Buying Goods
  • About the Contributors
  • Index

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