Commodity Activism : : Cultural Resistance in Neoliberal Times / / ed. by Sarah Banet-Weiser, Roopali Mukherjee.

• Superior document: Title is part of eBook package: De Gruyter New York University Press Backlist eBook-Package 2000-2013
• MitwirkendeR: Banet-Weiser, Sarah,; Brough, Melissa M.,; Cairns, Kate,; Castañeda, Mari,; Comella, Lynn,; Gotham, Kevin Fox,; Hearn, Alison,; Johnston, Josée,; King, Samantha,; Littler, Jo,; McMurria, John,; Molina-Guzmán, Isabel,; Mukherjee, Roopali,; Ouellette, Laurie,; Sturken, Marita,; Trope, Alison,
• HerausgeberIn: Banet-Weiser, Sarah,; Mukherjee, Roopali,
• Place / Publishing House: New York, NY : : New York University Press, , [2012]; ©2012
• Year of Publication: 2012
• Language: English
• Series: Critical Cultural Communication ; 21
• Physical Description: 1 online resource

Buying (RED) products-from Gap T-shirts to Apple-to fight AIDS. Drinking a “Caring Cup” of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of “commodity activism.” Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove “Real Beauty” campaign, sex positive retail activism, ABC’s Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary.Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity.

Table of Contents

Frontmatter -- Contents -- Acknowledgments -- Foreword -- Introduction -- Part One: Brand, Culture, Action -- 1. Brand Me “Activist” -- 2. “Free Self-Esteem Tools?” -- 3. Citizen Brand -- 4. Good Housekeeping -- Part Two: Celebrity, Commodity, Citizenship -- 5. Make It Right? -- 6. Diamonds (Are from Sierra Leone) -- 7. Salma Hayek’s Celebrity Activism -- 8. Mother Angelina -- 9. “Fair Vanity” -- Part Three: Community, Movements, Politics -- 10. Civic Fitness -- 11. Eating for Change -- 12. Changing the World One Orgasm at a Time -- 13. Pay-for Culture -- 14. Feeling Good While Buying Goods -- About the Contributors -- Index