Commodity Activism : : Cultural Resistance in Neoliberal Times /

Commodity Activism : : Cultural Resistance in Neoliberal Times / / ed. by Sarah Banet-Weiser, Roopali Mukherjee.

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Buying (RED) products-from Gap T-shirts to Apple-to fight AIDS. Drinking a “Caring Cup” of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most com...

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Superior document:Title is part of eBook package: De Gruyter New York University Press Backlist eBook-Package 2000-2013
MitwirkendeR:
Banet-Weiser, Sarah,
Brough, Melissa M.,
Cairns, Kate,
Castañeda, Mari,
Comella, Lynn,
Gotham, Kevin Fox,
Hearn, Alison,
Johnston, Josée,
King, Samantha,
Littler, Jo,
McMurria, John,
Molina-Guzmán, Isabel,
Mukherjee, Roopali,
Ouellette, Laurie,
Sturken, Marita,
Trope, Alison,
HerausgeberIn:
Banet-Weiser, Sarah,
Mukherjee, Roopali,
Place / Publishing House:New York, NY : : New York University Press, , [2012]
©2012
Year of Publication:2012
Language:English
Series:Critical Cultural Communication ; 21
Online Access:
Physical Description:1 online resource
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245 0 0 |a Commodity Activism :  |b Cultural Resistance in Neoliberal Times /  |c ed. by Sarah Banet-Weiser, Roopali Mukherjee. 
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505 0 0 |t Frontmatter --   |t Contents --   |t Acknowledgments --   |t Foreword --   |t Introduction --   |t Part One: Brand, Culture, Action --   |t 1. Brand Me “Activist” --   |t 2. “Free Self-Esteem Tools?” --   |t 3. Citizen Brand --   |t 4. Good Housekeeping --   |t Part Two: Celebrity, Commodity, Citizenship --   |t 5. Make It Right? --   |t 6. Diamonds (Are from Sierra Leone) --   |t 7. Salma Hayek’s Celebrity Activism --   |t 8. Mother Angelina --   |t 9. “Fair Vanity” --   |t Part Three: Community, Movements, Politics --   |t 10. Civic Fitness --   |t 11. Eating for Change --   |t 12. Changing the World One Orgasm at a Time --   |t 13. Pay-for Culture --   |t 14. Feeling Good While Buying Goods --   |t About the Contributors --   |t Index 
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520 |a Buying (RED) products-from Gap T-shirts to Apple-to fight AIDS. Drinking a “Caring Cup” of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of “commodity activism.” Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove “Real Beauty” campaign, sex positive retail activism, ABC’s Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary.Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity. 
538 |a Mode of access: Internet via World Wide Web. 
546 |a In English. 
588 0 |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Jun 2022) 
650 0 |a Consumer behavior. 
650 0 |a Consumers  |x Political activity. 
650 0 |a Consumers. 
650 0 |a Consumption (Economics)  |x Political aspects. 
650 0 |a Consumption (Economics)  |x Social aspects. 
650 0 |a Consumption (Economics). 
650 0 |a Social action  |x Economic aspects. 
650 0 |a Social responsibility of business. 
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700 1 |a Banet-Weiser, Sarah,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Banet-Weiser, Sarah,   |e editor.  |4 edt  |4 http://id.loc.gov/vocabulary/relators/edt 
700 1 |a Brough, Melissa M.,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Cairns, Kate,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Castañeda, Mari,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Comella, Lynn,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Gotham, Kevin Fox,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Hearn, Alison,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Johnston, Josée,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a King, Samantha,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Littler, Jo,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a McMurria, John,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Molina-Guzmán, Isabel,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Mukherjee, Roopali,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Mukherjee, Roopali,   |e editor.  |4 edt  |4 http://id.loc.gov/vocabulary/relators/edt 
700 1 |a Ouellette, Laurie,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Sturken, Marita,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Trope, Alison,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
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