Media Franchising : : Creative License and Collaboration in the Culture Industries / / Derek Johnson.
"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated...
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| Superior document: | Title is part of eBook package: De Gruyter New York University Press Backlist eBook-Package 2000-2013 |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | New York, NY : : New York University Press, , [2013] ©2013 |
| Year of Publication: | 2013 |
| Language: | English |
| Series: | Postmillennial Pop ;
11 |
| Online Access: | |
| Physical Description: | 1 online resource :; 20 black and white illustrations |
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Table of Contents:
- Frontmatter
- Contents
- Acknowledgments
- Introduction
- 1. Imagining the Franchise
- 2. From Ownership to Partnership
- 3. Sharing Worlds
- 4. “A Complicated Genesis”
- 5. Occupying Industries
- Conclusion
- Notes
- Index
- About the Author