Media Franchising : : Creative License and Collaboration in the Culture Industries / / Derek Johnson.
"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated...
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Superior document: | Title is part of eBook package: De Gruyter New York University Press Backlist eBook-Package 2000-2013 |
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Place / Publishing House: | New York, NY : : New York University Press, , [2013] ©2013 |
Year of Publication: | 2013 |
Language: | English |
Series: | Postmillennial Pop ;
11 |
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Physical Description: | 1 online resource :; 20 black and white illustrations |
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Johnson, Derek, author. aut http://id.loc.gov/vocabulary/relators/aut Media Franchising : Creative License and Collaboration in the Culture Industries / Derek Johnson. New York, NY : New York University Press, [2013] ©2013 1 online resource : 20 black and white illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Postmillennial Pop ; 11 Frontmatter -- Contents -- Acknowledgments -- Introduction -- 1. Imagining the Franchise -- 2. From Ownership to Partnership -- 3. Sharing Worlds -- 4. “A Complicated Genesis” -- 5. Occupying Industries -- Conclusion -- Notes -- Index -- About the Author restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star "Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry."-Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public InterestWhile immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising-a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising.In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks.Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the mediaindustries and our own daily lives."Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry."-Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public InterestWhile immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising-a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising.In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks.Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the mediaindustries and our own daily lives. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Mai 2023) Cultural industries. Franchises (Retail trade). SOCIAL SCIENCE / Popular Culture. bisacsh Title is part of eBook package: De Gruyter New York University Press Backlist eBook-Package 2000-2013 9783110706444 print 9780814743478 https://doi.org/10.18574/nyu/9780814743478.001.0001 https://www.degruyter.com/isbn/9780814743492 Cover https://www.degruyter.com/document/cover/isbn/9780814743492/original |
language |
English |
format |
eBook |
author |
Johnson, Derek, Johnson, Derek, |
spellingShingle |
Johnson, Derek, Johnson, Derek, Media Franchising : Creative License and Collaboration in the Culture Industries / Postmillennial Pop ; Frontmatter -- Contents -- Acknowledgments -- Introduction -- 1. Imagining the Franchise -- 2. From Ownership to Partnership -- 3. Sharing Worlds -- 4. “A Complicated Genesis” -- 5. Occupying Industries -- Conclusion -- Notes -- Index -- About the Author |
author_facet |
Johnson, Derek, Johnson, Derek, |
author_variant |
d j dj d j dj |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Johnson, Derek, |
title |
Media Franchising : Creative License and Collaboration in the Culture Industries / |
title_sub |
Creative License and Collaboration in the Culture Industries / |
title_full |
Media Franchising : Creative License and Collaboration in the Culture Industries / Derek Johnson. |
title_fullStr |
Media Franchising : Creative License and Collaboration in the Culture Industries / Derek Johnson. |
title_full_unstemmed |
Media Franchising : Creative License and Collaboration in the Culture Industries / Derek Johnson. |
title_auth |
Media Franchising : Creative License and Collaboration in the Culture Industries / |
title_alt |
Frontmatter -- Contents -- Acknowledgments -- Introduction -- 1. Imagining the Franchise -- 2. From Ownership to Partnership -- 3. Sharing Worlds -- 4. “A Complicated Genesis” -- 5. Occupying Industries -- Conclusion -- Notes -- Index -- About the Author |
title_new |
Media Franchising : |
title_sort |
media franchising : creative license and collaboration in the culture industries / |
series |
Postmillennial Pop ; |
series2 |
Postmillennial Pop ; |
publisher |
New York University Press, |
publishDate |
2013 |
physical |
1 online resource : 20 black and white illustrations |
contents |
Frontmatter -- Contents -- Acknowledgments -- Introduction -- 1. Imagining the Franchise -- 2. From Ownership to Partnership -- 3. Sharing Worlds -- 4. “A Complicated Genesis” -- 5. Occupying Industries -- Conclusion -- Notes -- Index -- About the Author |
isbn |
9780814743492 9783110706444 9780814743478 |
callnumber-first |
H - Social Science |
callnumber-subject |
HD - Industries, Land Use, Labor |
callnumber-label |
HD9999 |
callnumber-sort |
HD 49999 C9472 J64 42016 |
url |
https://doi.org/10.18574/nyu/9780814743478.001.0001 https://www.degruyter.com/isbn/9780814743492 https://www.degruyter.com/document/cover/isbn/9780814743492/original |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.8708 |
dewey-sort |
3658.8708 |
dewey-raw |
658.8708 |
dewey-search |
658.8708 |
doi_str_mv |
10.18574/nyu/9780814743478.001.0001 |
oclc_num |
830164533 |
work_keys_str_mv |
AT johnsonderek mediafranchisingcreativelicenseandcollaborationinthecultureindustries |
status_str |
n |
ids_txt_mv |
(DE-B1597)546967 (OCoLC)830164533 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter New York University Press Backlist eBook-Package 2000-2013 |
is_hierarchy_title |
Media Franchising : Creative License and Collaboration in the Culture Industries / |
container_title |
Title is part of eBook package: De Gruyter New York University Press Backlist eBook-Package 2000-2013 |
_version_ |
1770176485080956928 |
fullrecord |
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