Media Franchising : : Creative License and Collaboration in the Culture Industries / / Derek Johnson.
"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated...
Saved in:
Superior document: | Title is part of eBook package: De Gruyter New York University Press Backlist eBook-Package 2000-2013 |
---|---|
VerfasserIn: | |
Place / Publishing House: | New York, NY : : New York University Press, , [2013] ©2013 |
Year of Publication: | 2013 |
Language: | English |
Series: | Postmillennial Pop ;
11 |
Online Access: | |
Physical Description: | 1 online resource :; 20 black and white illustrations |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
LEADER | 06334nam a22006855i 4500 | ||
---|---|---|---|
001 | 9780814743492 | ||
003 | DE-B1597 | ||
005 | 20230529101353.0 | ||
006 | m|||||o||d|||||||| | ||
007 | cr || |||||||| | ||
008 | 230529t20132013nyu fo d z eng d | ||
020 | |a 9780814743492 | ||
024 | 7 | |a 10.18574/nyu/9780814743478.001.0001 |2 doi | |
035 | |a (DE-B1597)546967 | ||
035 | |a (OCoLC)830164533 | ||
040 | |a DE-B1597 |b eng |c DE-B1597 |e rda | ||
041 | 0 | |a eng | |
044 | |a nyu |c US-NY | ||
050 | 4 | |a HD9999.C9472 |b J64 2016 | |
072 | 7 | |a SOC022000 |2 bisacsh | |
082 | 0 | 4 | |a 658.8708 |2 23 |
100 | 1 | |a Johnson, Derek, |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
245 | 1 | 0 | |a Media Franchising : |b Creative License and Collaboration in the Culture Industries / |c Derek Johnson. |
264 | 1 | |a New York, NY : |b New York University Press, |c [2013] | |
264 | 4 | |c ©2013 | |
300 | |a 1 online resource : |b 20 black and white illustrations | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a computer |b c |2 rdamedia | ||
338 | |a online resource |b cr |2 rdacarrier | ||
347 | |a text file |b PDF |2 rda | ||
490 | 0 | |a Postmillennial Pop ; |v 11 | |
505 | 0 | 0 | |t Frontmatter -- |t Contents -- |t Acknowledgments -- |t Introduction -- |t 1. Imagining the Franchise -- |t 2. From Ownership to Partnership -- |t 3. Sharing Worlds -- |t 4. “A Complicated Genesis” -- |t 5. Occupying Industries -- |t Conclusion -- |t Notes -- |t Index -- |t About the Author |
506 | 0 | |a restricted access |u http://purl.org/coar/access_right/c_16ec |f online access with authorization |2 star | |
520 | |a "Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry."-Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public InterestWhile immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising-a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising.In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks.Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the mediaindustries and our own daily lives."Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry."-Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public InterestWhile immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising-a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising.In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks.Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the mediaindustries and our own daily lives. | ||
538 | |a Mode of access: Internet via World Wide Web. | ||
546 | |a In English. | ||
588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Mai 2023) | |
650 | 0 | |a Cultural industries. | |
650 | 0 | |a Franchises (Retail trade). | |
650 | 7 | |a SOCIAL SCIENCE / Popular Culture. |2 bisacsh | |
773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t New York University Press Backlist eBook-Package 2000-2013 |z 9783110706444 |
776 | 0 | |c print |z 9780814743478 | |
856 | 4 | 0 | |u https://doi.org/10.18574/nyu/9780814743478.001.0001 |
856 | 4 | 0 | |u https://www.degruyter.com/isbn/9780814743492 |
856 | 4 | 2 | |3 Cover |u https://www.degruyter.com/document/cover/isbn/9780814743492/original |
912 | |a 978-3-11-070644-4 New York University Press Backlist eBook-Package 2000-2013 |c 2000 |d 2013 | ||
912 | |a EBA_BACKALL | ||
912 | |a EBA_CL_HICS | ||
912 | |a EBA_EBACKALL | ||
912 | |a EBA_EBKALL | ||
912 | |a EBA_ECL_HICS | ||
912 | |a EBA_EEBKALL | ||
912 | |a EBA_ESSHALL | ||
912 | |a EBA_PPALL | ||
912 | |a EBA_SSHALL | ||
912 | |a GBV-deGruyter-alles | ||
912 | |a PDA11SSHE | ||
912 | |a PDA13ENGE | ||
912 | |a PDA17SSHEE | ||
912 | |a PDA5EBK |