Freud on Madison Avenue : : Motivation Research and Subliminal Advertising in America / / Lawrence R. Samuel.
What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of...
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| Superior document: | Title is part of eBook package: De Gruyter Penn Press eBook Package American History |
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| Place / Publishing House: | Philadelphia : : University of Pennsylvania Press, , [2011] ©2010 |
| Year of Publication: | 2011 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (232 p.) |
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