Evangelicals Incorporated : : Books and the Business of Religion in America / / Daniel Vaca.
American evangelicalism is big business. It is not, Daniel Vaca argues, just a type of conservative Protestantism that market forces have commodified. Rather evangelicalism is an expressly commercial practice, in which the faithful participate, learn, and develop religious identities by engaging cor...
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Superior document: | Title is part of eBook package: De Gruyter Harvard University Press Complete eBook-Package 2019 |
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Place / Publishing House: | Cambridge, MA : : Harvard University Press, , [2019] ©2019 |
Year of Publication: | 2019 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (304 p.) |
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Table of Contents:
- Frontmatter
- Contents
- Introduction
- 1. Finding Profit
- 2. Brands of Distinction
- 3. Trade Associating
- 4. Righteous Retail
- 5. Financial Faith
- 6. The Spirit of Market Segmentation
- Epilogue
- Abbreviations in Notes
- Notes
- Acknowledgments
- Index