Evangelicals Incorporated : : Books and the Business of Religion in America / / Daniel Vaca.
American evangelicalism is big business. It is not, Daniel Vaca argues, just a type of conservative Protestantism that market forces have commodified. Rather evangelicalism is an expressly commercial practice, in which the faithful participate, learn, and develop religious identities by engaging cor...
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| Superior document: | Title is part of eBook package: De Gruyter Harvard University Press Complete eBook-Package 2019 |
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| VerfasserIn: | |
| Place / Publishing House: | Cambridge, MA : : Harvard University Press, , [2019] ©2019 |
| Year of Publication: | 2019 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (304 p.) |
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| Other title: | Frontmatter -- Contents -- Introduction -- 1. Finding Profit -- 2. Brands of Distinction -- 3. Trade Associating -- 4. Righteous Retail -- 5. Financial Faith -- 6. The Spirit of Market Segmentation -- Epilogue -- Abbreviations in Notes -- Notes -- Acknowledgments -- Index |
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| Summary: | American evangelicalism is big business. It is not, Daniel Vaca argues, just a type of conservative Protestantism that market forces have commodified. Rather evangelicalism is an expressly commercial practice, in which the faithful participate, learn, and develop religious identities by engaging corporations and commercial products. |
| Format: | Mode of access: Internet via World Wide Web. |
| ISBN: | 9780674243965 9783110652031 |
| DOI: | 10.4159/9780674243965 |
| Access: | restricted access |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Daniel Vaca. |