Evangelicals Incorporated : : Books and the Business of Religion in America / / Daniel Vaca.

American evangelicalism is big business. It is not, Daniel Vaca argues, just a type of conservative Protestantism that market forces have commodified. Rather evangelicalism is an expressly commercial practice, in which the faithful participate, learn, and develop religious identities by engaging cor...

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Superior document:Title is part of eBook package: De Gruyter Harvard University Press Complete eBook-Package 2019
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Place / Publishing House:Cambridge, MA : : Harvard University Press, , [2019]
©2019
Year of Publication:2019
Language:English
Online Access:
Physical Description:1 online resource (304 p.)
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100 1 |a Vaca, Daniel,   |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
245 1 0 |a Evangelicals Incorporated :  |b Books and the Business of Religion in America /  |c Daniel Vaca. 
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505 0 0 |t Frontmatter --   |t Contents --   |t Introduction --   |t 1. Finding Profit --   |t 2. Brands of Distinction --   |t 3. Trade Associating --   |t 4. Righteous Retail --   |t 5. Financial Faith --   |t 6. The Spirit of Market Segmentation --   |t Epilogue --   |t Abbreviations in Notes --   |t Notes --   |t Acknowledgments --   |t Index 
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520 |a American evangelicalism is big business. It is not, Daniel Vaca argues, just a type of conservative Protestantism that market forces have commodified. Rather evangelicalism is an expressly commercial practice, in which the faithful participate, learn, and develop religious identities by engaging corporations and commercial products. 
538 |a Mode of access: Internet via World Wide Web. 
546 |a In English. 
588 0 |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Mai 2023) 
650 0 |a Christian literature  |x Publishing  |z United States. 
650 0 |a Christian-owned business enterprises  |z United States. 
650 0 |a Christianity  |x Economic aspects  |z United States. 
650 0 |a Church and mass media  |z United States. 
650 0 |a Evangelicalism  |x Economic aspects  |z United States. 
650 7 |a RELIGION / Christianity / History.  |2 bisacsh 
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776 0 |c print  |z 9780674980112 
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