The History of an Advertising Agency : : N. W. Ayer & Sons at Work, 1869-1949, Revised Edition / / Ralph M. Hower.
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| Superior document: | Title is part of eBook package: De Gruyter HUP e-dition: Complete eBook Package |
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| Place / Publishing House: | Cambridge, MA : : Harvard University Press, , [2013] ©1949 |
| Year of Publication: | 2013 |
| Edition: | Rev. ed. Reprint 2014 |
| Language: | English |
| Series: | Harvard Studies in Business History ;
5 |
| Online Access: | |
| Physical Description: | 1 online resource (647 p.) :; 1 Frontispiz |
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| spelling |
Hower, Ralph M., author. aut http://id.loc.gov/vocabulary/relators/aut The History of an Advertising Agency : N. W. Ayer & Sons at Work, 1869-1949, Revised Edition / Ralph M. Hower. Rev. ed. Reprint 2014 Cambridge, MA : Harvard University Press, [2013] ©1949 1 online resource (647 p.) : 1 Frontispiz text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Harvard Studies in Business History ; 5 Frontmatter -- CONTENTS -- ILLUSTRATIONS -- TABLES -- CHRONOLOGY -- EDITOR ' S INTRODUCTION -- EDITOR ' SINTRODUCTION TO THE FIRST EDITION -- AUTHOR'S PREFACE -- AUTHOR'S PREFACE TO THE FIRST EDITION -- GENERAL HISTORY OF N. W. AYER & SON, INC. -- ORIGIN OF THE ADVERTISING AGENCY AND DEVELOPMENT T O 1869 -- FOUNDING OF Ν. W. AYER & SON, 1869-1876 -- BEGINNING OF THE OPEN CONTRACT, 1875-1880 -- GROWTH OF AYER SERVICE, 1879-1920 -- F. W. AYER: THE LAST PHASE, 1906-1923 -- YEARS OF GREAT PLENTY, 1923-1930 -- THE LEAN YEARS, 1931-1936 -- KEEPING EVERLASTINGLY AT IT . . . -- ANALYSIS OF PARTICULAR ASPECTS OF AYER DEVELOPMENT -- THE AGENCY'S CLIENTS -- BASIS OF AYER RELATIONS WITH CLIENTS -- THE PLANNING OF ADVERTISING CAMPAIGNS -- CAMPAIGN EXECUTION AND GENERAL SERVICE -- SOME DEVELOPMENTS IN AYER COPY -- PROBLEMS AND POLICIES IN DEALING WITH ADVERTISERS -- THE AGENCY AND ADVERTISING MEDIA -- RELATIONS BETWEEN N. W. AYER & SON AND OTHER AGENCIES -- DEVELOPMENT OF ORGANIZATION AND MANAGEMENT -- WITHIN THE RANKS OF N. W. AYER & SON, 1870-1939 -- FINANCIAL AND ACCOUNTING HISTORY OF N. W. AYER & S ON -- CONCLUSION -- APPENDIX: DISTRIBUTION OF AYER ADVERTISING BY COMMODITIES -- NOTES AND REFERENCES -- INDEX restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021) Management. Ayer Press. BUSINESS & ECONOMICS / Advertising & Promotion. bisacsh Title is part of eBook package: De Gruyter HUP e-dition: Complete eBook Package 9783110353488 ZDB-23-HCO Title is part of eBook package: De Gruyter HUP e-dition: Social Science eBook Package 9783110353556 ZDB-23-HCI Title is part of eBook package: De Gruyter HUP eBook Package Archive 1893-1999 9783110442212 print 9780674183315 https://doi.org/10.4159/harvard.9780674183322 https://www.degruyter.com/isbn/9780674183322 Cover https://www.degruyter.com/cover/covers/9780674183322.jpg |
| language |
English |
| format |
eBook |
| author |
Hower, Ralph M., Hower, Ralph M., |
| spellingShingle |
Hower, Ralph M., Hower, Ralph M., The History of an Advertising Agency : N. W. Ayer & Sons at Work, 1869-1949, Revised Edition / Harvard Studies in Business History ; Frontmatter -- CONTENTS -- ILLUSTRATIONS -- TABLES -- CHRONOLOGY -- EDITOR ' S INTRODUCTION -- EDITOR ' SINTRODUCTION TO THE FIRST EDITION -- AUTHOR'S PREFACE -- AUTHOR'S PREFACE TO THE FIRST EDITION -- GENERAL HISTORY OF N. W. AYER & SON, INC. -- ORIGIN OF THE ADVERTISING AGENCY AND DEVELOPMENT T O 1869 -- FOUNDING OF Ν. W. AYER & SON, 1869-1876 -- BEGINNING OF THE OPEN CONTRACT, 1875-1880 -- GROWTH OF AYER SERVICE, 1879-1920 -- F. W. AYER: THE LAST PHASE, 1906-1923 -- YEARS OF GREAT PLENTY, 1923-1930 -- THE LEAN YEARS, 1931-1936 -- KEEPING EVERLASTINGLY AT IT . . . -- ANALYSIS OF PARTICULAR ASPECTS OF AYER DEVELOPMENT -- THE AGENCY'S CLIENTS -- BASIS OF AYER RELATIONS WITH CLIENTS -- THE PLANNING OF ADVERTISING CAMPAIGNS -- CAMPAIGN EXECUTION AND GENERAL SERVICE -- SOME DEVELOPMENTS IN AYER COPY -- PROBLEMS AND POLICIES IN DEALING WITH ADVERTISERS -- THE AGENCY AND ADVERTISING MEDIA -- RELATIONS BETWEEN N. W. AYER & SON AND OTHER AGENCIES -- DEVELOPMENT OF ORGANIZATION AND MANAGEMENT -- WITHIN THE RANKS OF N. W. AYER & SON, 1870-1939 -- FINANCIAL AND ACCOUNTING HISTORY OF N. W. AYER & S ON -- CONCLUSION -- APPENDIX: DISTRIBUTION OF AYER ADVERTISING BY COMMODITIES -- NOTES AND REFERENCES -- INDEX |
| author_facet |
Hower, Ralph M., Hower, Ralph M., |
| author_variant |
r m h rm rmh r m h rm rmh |
| author_role |
VerfasserIn VerfasserIn |
| author_sort |
Hower, Ralph M., |
| title |
The History of an Advertising Agency : N. W. Ayer & Sons at Work, 1869-1949, Revised Edition / |
| title_sub |
N. W. Ayer & Sons at Work, 1869-1949, Revised Edition / |
| title_full |
The History of an Advertising Agency : N. W. Ayer & Sons at Work, 1869-1949, Revised Edition / Ralph M. Hower. |
| title_fullStr |
The History of an Advertising Agency : N. W. Ayer & Sons at Work, 1869-1949, Revised Edition / Ralph M. Hower. |
| title_full_unstemmed |
The History of an Advertising Agency : N. W. Ayer & Sons at Work, 1869-1949, Revised Edition / Ralph M. Hower. |
| title_auth |
The History of an Advertising Agency : N. W. Ayer & Sons at Work, 1869-1949, Revised Edition / |
| title_alt |
Frontmatter -- CONTENTS -- ILLUSTRATIONS -- TABLES -- CHRONOLOGY -- EDITOR ' S INTRODUCTION -- EDITOR ' SINTRODUCTION TO THE FIRST EDITION -- AUTHOR'S PREFACE -- AUTHOR'S PREFACE TO THE FIRST EDITION -- GENERAL HISTORY OF N. W. AYER & SON, INC. -- ORIGIN OF THE ADVERTISING AGENCY AND DEVELOPMENT T O 1869 -- FOUNDING OF Ν. W. AYER & SON, 1869-1876 -- BEGINNING OF THE OPEN CONTRACT, 1875-1880 -- GROWTH OF AYER SERVICE, 1879-1920 -- F. W. AYER: THE LAST PHASE, 1906-1923 -- YEARS OF GREAT PLENTY, 1923-1930 -- THE LEAN YEARS, 1931-1936 -- KEEPING EVERLASTINGLY AT IT . . . -- ANALYSIS OF PARTICULAR ASPECTS OF AYER DEVELOPMENT -- THE AGENCY'S CLIENTS -- BASIS OF AYER RELATIONS WITH CLIENTS -- THE PLANNING OF ADVERTISING CAMPAIGNS -- CAMPAIGN EXECUTION AND GENERAL SERVICE -- SOME DEVELOPMENTS IN AYER COPY -- PROBLEMS AND POLICIES IN DEALING WITH ADVERTISERS -- THE AGENCY AND ADVERTISING MEDIA -- RELATIONS BETWEEN N. W. AYER & SON AND OTHER AGENCIES -- DEVELOPMENT OF ORGANIZATION AND MANAGEMENT -- WITHIN THE RANKS OF N. W. AYER & SON, 1870-1939 -- FINANCIAL AND ACCOUNTING HISTORY OF N. W. AYER & S ON -- CONCLUSION -- APPENDIX: DISTRIBUTION OF AYER ADVERTISING BY COMMODITIES -- NOTES AND REFERENCES -- INDEX |
| title_new |
The History of an Advertising Agency : |
| title_sort |
the history of an advertising agency : n. w. ayer & sons at work, 1869-1949, revised edition / |
| series |
Harvard Studies in Business History ; |
| series2 |
Harvard Studies in Business History ; |
| publisher |
Harvard University Press, |
| publishDate |
2013 |
| physical |
1 online resource (647 p.) : 1 Frontispiz |
| edition |
Rev. ed. Reprint 2014 |
| contents |
Frontmatter -- CONTENTS -- ILLUSTRATIONS -- TABLES -- CHRONOLOGY -- EDITOR ' S INTRODUCTION -- EDITOR ' SINTRODUCTION TO THE FIRST EDITION -- AUTHOR'S PREFACE -- AUTHOR'S PREFACE TO THE FIRST EDITION -- GENERAL HISTORY OF N. W. AYER & SON, INC. -- ORIGIN OF THE ADVERTISING AGENCY AND DEVELOPMENT T O 1869 -- FOUNDING OF Ν. W. AYER & SON, 1869-1876 -- BEGINNING OF THE OPEN CONTRACT, 1875-1880 -- GROWTH OF AYER SERVICE, 1879-1920 -- F. W. AYER: THE LAST PHASE, 1906-1923 -- YEARS OF GREAT PLENTY, 1923-1930 -- THE LEAN YEARS, 1931-1936 -- KEEPING EVERLASTINGLY AT IT . . . -- ANALYSIS OF PARTICULAR ASPECTS OF AYER DEVELOPMENT -- THE AGENCY'S CLIENTS -- BASIS OF AYER RELATIONS WITH CLIENTS -- THE PLANNING OF ADVERTISING CAMPAIGNS -- CAMPAIGN EXECUTION AND GENERAL SERVICE -- SOME DEVELOPMENTS IN AYER COPY -- PROBLEMS AND POLICIES IN DEALING WITH ADVERTISERS -- THE AGENCY AND ADVERTISING MEDIA -- RELATIONS BETWEEN N. W. AYER & SON AND OTHER AGENCIES -- DEVELOPMENT OF ORGANIZATION AND MANAGEMENT -- WITHIN THE RANKS OF N. W. AYER & SON, 1870-1939 -- FINANCIAL AND ACCOUNTING HISTORY OF N. W. AYER & S ON -- CONCLUSION -- APPENDIX: DISTRIBUTION OF AYER ADVERTISING BY COMMODITIES -- NOTES AND REFERENCES -- INDEX |
| isbn |
9780674183322 9783110353488 9783110353556 9783110442212 9780674183315 |
| callnumber-first |
H - Social Science |
| callnumber-subject |
HF - Commerce |
| callnumber-label |
HF6181 |
| callnumber-sort |
HF 46181 A8 |
| url |
https://doi.org/10.4159/harvard.9780674183322 https://www.degruyter.com/isbn/9780674183322 https://www.degruyter.com/cover/covers/9780674183322.jpg |
| illustrated |
Not Illustrated |
| dewey-hundreds |
600 - Technology |
| dewey-tens |
650 - Management & public relations |
| dewey-ones |
659 - Advertising & public relations |
| dewey-full |
659.1063 |
| dewey-sort |
3659.1063 |
| dewey-raw |
659.1063 |
| dewey-search |
659.1063 |
| doi_str_mv |
10.4159/harvard.9780674183322 |
| oclc_num |
979740094 |
| work_keys_str_mv |
AT howerralphm thehistoryofanadvertisingagencynwayersonsatwork18691949revisededition AT howerralphm historyofanadvertisingagencynwayersonsatwork18691949revisededition |
| status_str |
n |
| ids_txt_mv |
(DE-B1597)248694 (OCoLC)979740094 |
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cr |
| hierarchy_parent_title |
Title is part of eBook package: De Gruyter HUP e-dition: Complete eBook Package Title is part of eBook package: De Gruyter HUP e-dition: Social Science eBook Package Title is part of eBook package: De Gruyter HUP eBook Package Archive 1893-1999 |
| is_hierarchy_title |
The History of an Advertising Agency : N. W. Ayer & Sons at Work, 1869-1949, Revised Edition / |
| container_title |
Title is part of eBook package: De Gruyter HUP e-dition: Complete eBook Package |
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1770176212553957376 |
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