The History of an Advertising Agency : : N. W. Ayer & Sons at Work, 1869-1949, Revised Edition / / Ralph M. Hower.

• Superior document: Title is part of eBook package: De Gruyter HUP e-dition: Complete eBook Package
• VerfasserIn: Hower, Ralph M.,
• Place / Publishing House: Cambridge, MA : : Harvard University Press, , [2013]; ©1949
• Year of Publication: 2013
• Edition: Rev. ed. Reprint 2014
• Language: English
• Series: Harvard Studies in Business History ; 5
• Physical Description: 1 online resource (647 p.) :; 1 Frontispiz
• Other title: Frontmatter --; CONTENTS --; ILLUSTRATIONS --; TABLES --; CHRONOLOGY --; EDITOR ' S INTRODUCTION --; EDITOR ' SINTRODUCTION TO THE FIRST EDITION --; AUTHOR'S PREFACE --; AUTHOR'S PREFACE TO THE FIRST EDITION --; GENERAL HISTORY OF N. W. AYER & SON, INC. --; ORIGIN OF THE ADVERTISING AGENCY AND DEVELOPMENT T O 1869 --; FOUNDING OF Ν. W. AYER & SON, 1869-1876 --; BEGINNING OF THE OPEN CONTRACT, 1875-1880 --; GROWTH OF AYER SERVICE, 1879-1920 --; F. W. AYER: THE LAST PHASE, 1906-1923 --; YEARS OF GREAT PLENTY, 1923-1930 --; THE LEAN YEARS, 1931-1936 --; KEEPING EVERLASTINGLY AT IT . . . --; ANALYSIS OF PARTICULAR ASPECTS OF AYER DEVELOPMENT --; THE AGENCY'S CLIENTS --; BASIS OF AYER RELATIONS WITH CLIENTS --; THE PLANNING OF ADVERTISING CAMPAIGNS --; CAMPAIGN EXECUTION AND GENERAL SERVICE --; SOME DEVELOPMENTS IN AYER COPY --; PROBLEMS AND POLICIES IN DEALING WITH ADVERTISERS --; THE AGENCY AND ADVERTISING MEDIA --; RELATIONS BETWEEN N. W. AYER & SON AND OTHER AGENCIES --; DEVELOPMENT OF ORGANIZATION AND MANAGEMENT --; WITHIN THE RANKS OF N. W. AYER & SON, 1870-1939 --; FINANCIAL AND ACCOUNTING HISTORY OF N. W. AYER & S ON --; CONCLUSION --; APPENDIX: DISTRIBUTION OF AYER ADVERTISING BY COMMODITIES --; NOTES AND REFERENCES --; INDEX
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9780674183322; 9783110353488; 9783110353556; 9783110442212
• DOI: 10.4159/harvard.9780674183322
• Access: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: Ralph M. Hower.