The History of an Advertising Agency : : N. W. Ayer & Sons at Work, 1869-1949, Revised Edition / / Ralph M. Hower.
Saved in:
| Superior document: | Title is part of eBook package: De Gruyter HUP e-dition: Complete eBook Package |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | Cambridge, MA : : Harvard University Press, , [2013] ©1949 |
| Year of Publication: | 2013 |
| Edition: | Rev. ed. Reprint 2014 |
| Language: | English |
| Series: | Harvard Studies in Business History ;
5 |
| Online Access: | |
| Physical Description: | 1 online resource (647 p.) :; 1 Frontispiz |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| LEADER | 04164nam a22007815i 4500 | ||
|---|---|---|---|
| 001 | 9780674183322 | ||
| 003 | DE-B1597 | ||
| 005 | 20210830012106.0 | ||
| 006 | m|||||o||d|||||||| | ||
| 007 | cr || |||||||| | ||
| 008 | 210830t20131949mau fo d z eng d | ||
| 020 | |a 9780674183322 | ||
| 024 | 7 | |a 10.4159/harvard.9780674183322 |2 doi | |
| 035 | |a (DE-B1597)248694 | ||
| 035 | |a (OCoLC)979740094 | ||
| 040 | |a DE-B1597 |b eng |c DE-B1597 |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a mau |c US-MA | ||
| 050 | 4 | |a HF6181.A8 | |
| 072 | 7 | |a BUS002000 |2 bisacsh | |
| 082 | 0 | 4 | |a 659.1063 |
| 100 | 1 | |a Hower, Ralph M., |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 4 | |a The History of an Advertising Agency : |b N. W. Ayer & Sons at Work, 1869-1949, Revised Edition / |c Ralph M. Hower. |
| 250 | |a Rev. ed. Reprint 2014 | ||
| 264 | 1 | |a Cambridge, MA : |b Harvard University Press, |c [2013] | |
| 264 | 4 | |c ©1949 | |
| 300 | |a 1 online resource (647 p.) : |b 1 Frontispiz | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 490 | 0 | |a Harvard Studies in Business History ; |v 5 | |
| 505 | 0 | 0 | |t Frontmatter -- |t CONTENTS -- |t ILLUSTRATIONS -- |t TABLES -- |t CHRONOLOGY -- |t EDITOR ' S INTRODUCTION -- |t EDITOR ' SINTRODUCTION TO THE FIRST EDITION -- |t AUTHOR'S PREFACE -- |t AUTHOR'S PREFACE TO THE FIRST EDITION -- |t GENERAL HISTORY OF N. W. AYER & SON, INC. -- |t ORIGIN OF THE ADVERTISING AGENCY AND DEVELOPMENT T O 1869 -- |t FOUNDING OF Ν. W. AYER & SON, 1869-1876 -- |t BEGINNING OF THE OPEN CONTRACT, 1875-1880 -- |t GROWTH OF AYER SERVICE, 1879-1920 -- |t F. W. AYER: THE LAST PHASE, 1906-1923 -- |t YEARS OF GREAT PLENTY, 1923-1930 -- |t THE LEAN YEARS, 1931-1936 -- |t KEEPING EVERLASTINGLY AT IT . . . -- |t ANALYSIS OF PARTICULAR ASPECTS OF AYER DEVELOPMENT -- |t THE AGENCY'S CLIENTS -- |t BASIS OF AYER RELATIONS WITH CLIENTS -- |t THE PLANNING OF ADVERTISING CAMPAIGNS -- |t CAMPAIGN EXECUTION AND GENERAL SERVICE -- |t SOME DEVELOPMENTS IN AYER COPY -- |t PROBLEMS AND POLICIES IN DEALING WITH ADVERTISERS -- |t THE AGENCY AND ADVERTISING MEDIA -- |t RELATIONS BETWEEN N. W. AYER & SON AND OTHER AGENCIES -- |t DEVELOPMENT OF ORGANIZATION AND MANAGEMENT -- |t WITHIN THE RANKS OF N. W. AYER & SON, 1870-1939 -- |t FINANCIAL AND ACCOUNTING HISTORY OF N. W. AYER & S ON -- |t CONCLUSION -- |t APPENDIX: DISTRIBUTION OF AYER ADVERTISING BY COMMODITIES -- |t NOTES AND REFERENCES -- |t INDEX |
| 506 | 0 | |a restricted access |u http://purl.org/coar/access_right/c_16ec |f online access with authorization |2 star | |
| 538 | |a Mode of access: Internet via World Wide Web. | ||
| 546 | |a In English. | ||
| 588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021) | |
| 650 | 0 | |a Management. | |
| 650 | 4 | |a Ayer Press. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion. |2 bisacsh | |
| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t HUP e-dition: Complete eBook Package |z 9783110353488 |o ZDB-23-HCO |
| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t HUP e-dition: Social Science eBook Package |z 9783110353556 |o ZDB-23-HCI |
| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t HUP eBook Package Archive 1893-1999 |z 9783110442212 |
| 776 | 0 | |c print |z 9780674183315 | |
| 856 | 4 | 0 | |u https://doi.org/10.4159/harvard.9780674183322 |
| 856 | 4 | 0 | |u https://www.degruyter.com/isbn/9780674183322 |
| 856 | 4 | 2 | |3 Cover |u https://www.degruyter.com/cover/covers/9780674183322.jpg |
| 912 | |a 978-3-11-044221-2 HUP eBook Package Archive 1893-1999 |c 1893 |d 1999 | ||
| 912 | |a EBA_BACKALL | ||
| 912 | |a EBA_CL_LAEC | ||
| 912 | |a EBA_EBACKALL | ||
| 912 | |a EBA_EBKALL | ||
| 912 | |a EBA_ECL_LAEC | ||
| 912 | |a EBA_EEBKALL | ||
| 912 | |a EBA_ESSHALL | ||
| 912 | |a EBA_ESTMALL | ||
| 912 | |a EBA_PPALL | ||
| 912 | |a EBA_SSHALL | ||
| 912 | |a EBA_STMALL | ||
| 912 | |a GBV-deGruyter-alles | ||
| 912 | |a PDA11SSHE | ||
| 912 | |a PDA12STME | ||
| 912 | |a PDA13ENGE | ||
| 912 | |a PDA17SSHEE | ||
| 912 | |a PDA18STMEE | ||
| 912 | |a PDA5EBK | ||
| 912 | |a ZDB-23-HCI | ||
| 912 | |a ZDB-23-HCO | ||