The Meaning of Modern Business : : An Introduction to the Philosophy of Large Corporate Enterprise /

The Meaning of Modern Business : : An Introduction to the Philosophy of Large Corporate Enterprise / / Richard Eells.

Examines the philosophy of the business corporation with the goal of making the corporation more comprehensible and to provide norms for corporate performance.

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter Columbia University Press eBook-Package Archive 1898-1999
VerfasserIn:
Eells, Richard,
Place / Publishing House:New York, NY : : Columbia University Press, , [1960]
©1960
Year of Publication:1960
Language:English
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Physical Description:1 online resource (430 p.)
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Table of Contents:
  • Frontmatter
  • Preface
  • Contents
  • Introduction
  • The Quest
  • I. The Search for a Philosophy of Business
  • II. The Traditional Corporation
  • III. The Metrocorporation
  • IV. The Dilemma of Corporate Responsibility
  • V. Five Scientific Problems
  • Corporate Realities
  • VI. Corporate Goals
  • VII. Rationality and Reality in Decision Making
  • VIII. Policy Steps and Policy Instruments
  • IX. Strategic Decision Areas
  • Corporate Responsibilities
  • X. Claimants on the Corporation
  • XI. Security Holders and Customers
  • XII. Employees and Suppliers
  • XIII. Competitors, Local Communities, the General Public and Governments
  • XIV. Public Relationships and Corporate Interests
  • The Future Course
  • XV. The Well-Tempered Corporation
  • Notes
  • Index

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