The Meaning of Modern Business : : An Introduction to the Philosophy of Large Corporate Enterprise / / Richard Eells.

• Superior document: Title is part of eBook package: De Gruyter Columbia University Press eBook-Package Archive 1898-1999
• VerfasserIn: Eells, Richard,
• Place / Publishing House: New York, NY : : Columbia University Press, , [1960]; ©1960
• Year of Publication: 1960
• Language: English
• Physical Description: 1 online resource (430 p.)

Examines the philosophy of the business corporation with the goal of making the corporation more comprehensible and to provide norms for corporate performance.

Table of Contents

Frontmatter -- Preface -- Contents -- Introduction -- The Quest -- I. The Search for a Philosophy of Business -- II. The Traditional Corporation -- III. The Metrocorporation -- IV. The Dilemma of Corporate Responsibility -- V. Five Scientific Problems -- Corporate Realities -- VI. Corporate Goals -- VII. Rationality and Reality in Decision Making -- VIII. Policy Steps and Policy Instruments -- IX. Strategic Decision Areas -- Corporate Responsibilities -- X. Claimants on the Corporation -- XI. Security Holders and Customers -- XII. Employees and Suppliers -- XIII. Competitors, Local Communities, the General Public and Governments -- XIV. Public Relationships and Corporate Interests -- The Future Course -- XV. The Well-Tempered Corporation -- Notes -- Index