Marketing Perishable Farm Products / / Arthur B. Adams.

• Superior document: Title is part of eBook package: De Gruyter Columbia University Press eBook-Package Archive 1898-1999
• VerfasserIn: Adams, Arthur B.,
• Place / Publishing House: New York, NY : : Columbia University Press, , [1968]; ©1968
• Year of Publication: 1968
• Language: English
• Series: Studies in History, Economics, and Public Law
• Physical Description: 1 online resource (180 p.)

Studies the marketing of fruits, vegetables, dairy, and poultry products to point out the economic forces which underlie the marketing of these goods.

Table of Contents

Frontmatter -- CHAPTER I. Character And Significance of the Problem -- The Scope of the Investigation -- Extent of Trade in Perishable Produce -- Seasonal Fluctuations in Prices of Perishables -- Sectional Fluctuations in Prices of Perishables -- Cost of Getting Perishables From Producers to Consumers -- Losses from Decay of Perishables -- Summary of the Social Costs incident to the Marketing of this Class of Goods -- Causes of the Demand for a Reduction in the Cost of Marketing these Products -- What Has Been Done to improve the Marketing of Perishables -- Statistical Tables -- CHAPTER II. The Present System of Marketing Perishables -- Outline of the Machinery of the Market -- Complications and Lack of Uniformity in Marketing Operations -- Cost-factors of the Middleman System -- Distinction between the Middleman Machinery and its Operators -- Tables of Transportation Rates -- CHAPTER III. Why the System is a Burden to Society -- Reasons for Wide Fluctuations in Prices in Each Market -- The Fundamental Economic Forces which Regulate Prices -- How these Forces Regulate the Prices of Perishables -- Sectional Margins in Prices: Causes -- Causes of Losses from Deterioration -- Causes for Wide Margins Between Farm Prices and Consumers' Prices -- Summary of Factors to be Dealt With in Reducing the Social Costs of Marketing Perishables -- Chapter IV. Reform of the Marketing Processes or Machinery -- Suggested Programs of Reform -- Limitations of Direct Marketing -- Finding Consumers -- Transferring the goods to Consumers -- Economic Value of Marketing Machinery for Perishables -- Reduction of the Cost of Marketing through Simplification of the Processes -- Sales by Producers -- Sales by Professional Shippers -- Purchases by Retailers -- Simplification of Marketing Processes through Cooperation and Municipal Markets -- Farmers' Cooperative Marketing Associations -- Consumers' Cooperative Stores -- Municipal Markets -- Summary -- Chapter V. Reduction of Costs of Performing the Marketing Processes -- Through Government Market Departments or Bureaus -- Standardization of Grades and Packages -- Elimination of Unfair Business Practices -- Organizing Market Information -- Regulation of Transportation, Refrigeration and Terminal Facilities -- Investigative and Educational Work -- Getting Efficient Market Departments -- Reduction of the Costs Through Cooperative Associations -- Reduction of Costs through Competition -- Among Shippers -- In the Wholesale Trade -- In the Retail Trade -- Chapter VI. Reduction of the Burdens of Marketing by Changing the Nature of the Goods and Area of Production -- Reduction of the Perishability of the Goods -- Cold-storage -- Manufacturing -- Producing Hardier Varieties -- Reduction of Seasonal Production -- Development of Varieties which have a Long Season of Harvesting -- Widening the Area of Production for Different Goods -- Development of Centralized Producing Sections -- APPENDIX -- A. The National Law for the Standardization of Apple Grades and Containers -- B. Market Information of Peach Movement for One Day as given out by the Office of Markets of the U. S. Department of Agriculture