Marketing Perishable Farm Products / / Arthur B. Adams.
Studies the marketing of fruits, vegetables, dairy, and poultry products to point out the economic forces which underlie the marketing of these goods.
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Superior document: | Title is part of eBook package: De Gruyter Columbia University Press eBook-Package Archive 1898-1999 |
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Place / Publishing House: | New York, NY : : Columbia University Press, , [1968] ©1968 |
Year of Publication: | 1968 |
Language: | English |
Series: | Studies in History, Economics, and Public Law
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Online Access: | |
Physical Description: | 1 online resource (180 p.) |
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Other title: | Frontmatter -- CHAPTER I. Character And Significance of the Problem -- The Scope of the Investigation -- Extent of Trade in Perishable Produce -- Seasonal Fluctuations in Prices of Perishables -- Sectional Fluctuations in Prices of Perishables -- Cost of Getting Perishables From Producers to Consumers -- Losses from Decay of Perishables -- Summary of the Social Costs incident to the Marketing of this Class of Goods -- Causes of the Demand for a Reduction in the Cost of Marketing these Products -- What Has Been Done to improve the Marketing of Perishables -- Statistical Tables -- CHAPTER II. The Present System of Marketing Perishables -- Outline of the Machinery of the Market -- Complications and Lack of Uniformity in Marketing Operations -- Cost-factors of the Middleman System -- Distinction between the Middleman Machinery and its Operators -- Tables of Transportation Rates -- CHAPTER III. Why the System is a Burden to Society -- Reasons for Wide Fluctuations in Prices in Each Market -- The Fundamental Economic Forces which Regulate Prices -- How these Forces Regulate the Prices of Perishables -- Sectional Margins in Prices: Causes -- Causes of Losses from Deterioration -- Causes for Wide Margins Between Farm Prices and Consumers' Prices -- Summary of Factors to be Dealt With in Reducing the Social Costs of Marketing Perishables -- Chapter IV. Reform of the Marketing Processes or Machinery -- Suggested Programs of Reform -- Limitations of Direct Marketing -- Finding Consumers -- Transferring the goods to Consumers -- Economic Value of Marketing Machinery for Perishables -- Reduction of the Cost of Marketing through Simplification of the Processes -- Sales by Producers -- Sales by Professional Shippers -- Purchases by Retailers -- Simplification of Marketing Processes through Cooperation and Municipal Markets -- Farmers' Cooperative Marketing Associations -- Consumers' Cooperative Stores -- Municipal Markets -- Summary -- Chapter V. Reduction of Costs of Performing the Marketing Processes -- Through Government Market Departments or Bureaus -- Standardization of Grades and Packages -- Elimination of Unfair Business Practices -- Organizing Market Information -- Regulation of Transportation, Refrigeration and Terminal Facilities -- Investigative and Educational Work -- Getting Efficient Market Departments -- Reduction of the Costs Through Cooperative Associations -- Reduction of Costs through Competition -- Among Shippers -- In the Wholesale Trade -- In the Retail Trade -- Chapter VI. Reduction of the Burdens of Marketing by Changing the Nature of the Goods and Area of Production -- Reduction of the Perishability of the Goods -- Cold-storage -- Manufacturing -- Producing Hardier Varieties -- Reduction of Seasonal Production -- Development of Varieties which have a Long Season of Harvesting -- Widening the Area of Production for Different Goods -- Development of Centralized Producing Sections -- APPENDIX -- A. The National Law for the Standardization of Apple Grades and Containers -- B. Market Information of Peach Movement for One Day as given out by the Office of Markets of the U. S. Department of Agriculture |
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Summary: | Studies the marketing of fruits, vegetables, dairy, and poultry products to point out the economic forces which underlie the marketing of these goods. |
Format: | Mode of access: Internet via World Wide Web. |
ISBN: | 9780231886178 9783110442489 |
DOI: | 10.7312/adam91928 |
Access: | restricted access |
Hierarchical level: | Monograph |
Statement of Responsibility: | Arthur B. Adams. |