Marketing Perishable Farm Products / / Arthur B. Adams.

Studies the marketing of fruits, vegetables, dairy, and poultry products to point out the economic forces which underlie the marketing of these goods.

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter Columbia University Press eBook-Package Archive 1898-1999
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Place / Publishing House:New York, NY : : Columbia University Press, , [1968]
©1968
Year of Publication:1968
Language:English
Series:Studies in History, Economics, and Public Law
Online Access:
Physical Description:1 online resource (180 p.)
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Description
Other title:Frontmatter --
CHAPTER I. Character And Significance of the Problem --
The Scope of the Investigation --
Extent of Trade in Perishable Produce --
Seasonal Fluctuations in Prices of Perishables --
Sectional Fluctuations in Prices of Perishables --
Cost of Getting Perishables From Producers to Consumers --
Losses from Decay of Perishables --
Summary of the Social Costs incident to the Marketing of this Class of Goods --
Causes of the Demand for a Reduction in the Cost of Marketing these Products --
What Has Been Done to improve the Marketing of Perishables --
Statistical Tables --
CHAPTER II. The Present System of Marketing Perishables --
Outline of the Machinery of the Market --
Complications and Lack of Uniformity in Marketing Operations --
Cost-factors of the Middleman System --
Distinction between the Middleman Machinery and its Operators --
Tables of Transportation Rates --
CHAPTER III. Why the System is a Burden to Society --
Reasons for Wide Fluctuations in Prices in Each Market --
The Fundamental Economic Forces which Regulate Prices --
How these Forces Regulate the Prices of Perishables --
Sectional Margins in Prices: Causes --
Causes of Losses from Deterioration --
Causes for Wide Margins Between Farm Prices and Consumers' Prices --
Summary of Factors to be Dealt With in Reducing the Social Costs of Marketing Perishables --
Chapter IV. Reform of the Marketing Processes or Machinery --
Suggested Programs of Reform --
Limitations of Direct Marketing --
Finding Consumers --
Transferring the goods to Consumers --
Economic Value of Marketing Machinery for Perishables --
Reduction of the Cost of Marketing through Simplification of the Processes --
Sales by Producers --
Sales by Professional Shippers --
Purchases by Retailers --
Simplification of Marketing Processes through Cooperation and Municipal Markets --
Farmers' Cooperative Marketing Associations --
Consumers' Cooperative Stores --
Municipal Markets --
Summary --
Chapter V. Reduction of Costs of Performing the Marketing Processes --
Through Government Market Departments or Bureaus --
Standardization of Grades and Packages --
Elimination of Unfair Business Practices --
Organizing Market Information --
Regulation of Transportation, Refrigeration and Terminal Facilities --
Investigative and Educational Work --
Getting Efficient Market Departments --
Reduction of the Costs Through Cooperative Associations --
Reduction of Costs through Competition --
Among Shippers --
In the Wholesale Trade --
In the Retail Trade --
Chapter VI. Reduction of the Burdens of Marketing by Changing the Nature of the Goods and Area of Production --
Reduction of the Perishability of the Goods --
Cold-storage --
Manufacturing --
Producing Hardier Varieties --
Reduction of Seasonal Production --
Development of Varieties which have a Long Season of Harvesting --
Widening the Area of Production for Different Goods --
Development of Centralized Producing Sections --
APPENDIX --
A. The National Law for the Standardization of Apple Grades and Containers --
B. Market Information of Peach Movement for One Day as given out by the Office of Markets of the U. S. Department of Agriculture
Summary:Studies the marketing of fruits, vegetables, dairy, and poultry products to point out the economic forces which underlie the marketing of these goods.
Format:Mode of access: Internet via World Wide Web.
ISBN:9780231886178
9783110442489
DOI:10.7312/adam91928
Access:restricted access
Hierarchical level:Monograph
Statement of Responsibility: Arthur B. Adams.