The Innovation Mindset : : Eight Essential Steps to Transform Any Industry / / Lorraine Marchand.
Innovation requires more than a eureka moment. The vast majority of new product ideas never make it to market. Typically, this is because of the failure to address a real problem that a customer has experienced and is willing to pay to have solved. What do people and businesses need to know about th...
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| Superior document: | Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2022 |
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| Place / Publishing House: | New York, NY : : Columbia University Press, , [2022] ©2022 |
| Year of Publication: | 2022 |
| Language: | English |
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| Physical Description: | 1 online resource :; 38 figures and tables |
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