The Innovation Mindset : : Eight Essential Steps to Transform Any Industry / / Lorraine Marchand.
Innovation requires more than a eureka moment. The vast majority of new product ideas never make it to market. Typically, this is because of the failure to address a real problem that a customer has experienced and is willing to pay to have solved. What do people and businesses need to know about th...
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Marchand, Lorraine, author. aut http://id.loc.gov/vocabulary/relators/aut The Innovation Mindset : Eight Essential Steps to Transform Any Industry / Lorraine Marchand. New York, NY : Columbia University Press, [2022] ©2022 1 online resource : 38 figures and tables text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Contents -- Foreword -- Foreword -- Introduction. How Sweet It Is: The Spark of a Great Idea -- 1. The First Law of Innovation: A Successful Innovation Must Solve a Problem -- 2. It’s the Law! One Great Innovation Starts with at Least Three Good Ideas: Here’s How to Find Them -- 3. We’re Rooting for Your MVP! -- 4. The Law of One Hundred Customers (They Can’t Be Wrong!) -- 5. Law-Abiding Innovators Must Be Ready to Pivot at Any Point in the Process! -- 6. Developing Your Business Model and Plan -- 7. How Serial Entrepreneurs Increase Their Odds of Success -- 8. Coaxing Capital: No Innovation Without Communication -- 9. Execution and Exit: Managing Your Innovation and, If Necessary, Moving On -- 10. Unique Challenges Women Innovators Face and Why -- Appendix 1. Types of Customer Research -- Appendix 2. Business Model Canvas -- Appendix 3. Example of Actual Business Plan: Ocular Proteomics, LLC -- Appendix 4. Sample Application for Angel Investor Funding -- Appendix 5. Example of Actual Pitch Deck: Ocular Proteomics -- Appendix 6. Guidelines for Completing the Investor Pitch -- Appendix 7. Resource Guide for Women Innovators -- Acknowledgments -- Notes -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Innovation requires more than a eureka moment. The vast majority of new product ideas never make it to market. Typically, this is because of the failure to address a real problem that a customer has experienced and is willing to pay to have solved. What do people and businesses need to know about the realities of innovating in order to develop products successfully?Lorraine Marchand—a seasoned practitioner who has guided Fortune 500 companies and start-ups on developing and launching new ideas—lays out a step-by-step framework for spurring success. She shares her eight laws of innovation, a formula for driving significant and lasting transformation in any organization. Marchand emphasizes the frame of mind needed to spark the innovation process, underscoring the importance of creating a problem-solving culture and supporting personal curiosity, passion, and talent. She pinpoints the strengths shared by the big ideas that break through and debunks the myths that hold back aspiring creators. Drawing on her experience as a woman in a male-dominated field, Marchand discusses how to support entrepreneurship by women and highlights the contributions of underrepresented innovators.Marchand’s how-to program for innovation is clear and easy to follow, featuring a toolkit of strategic templates and planning frameworks that are illustrated by helpful case studies. Written in authoritative but conversational language, The Innovation Mindset offers a practical plan for both the veteran with another great idea and the first-timer with a big dream. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Mai 2023) BUSINESS & ECONOMICS / Strategic Planning. bisacsh Maness, Laura, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Rascoff, Spencer, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2022 9783110749663 Title is part of eBook package: De Gruyter EBOOK PACKAGE Business and Economics 2022 English 9783110992823 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2022 English 9783110993899 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2022 9783110994810 ZDB-23-DGG Title is part of eBook package: De Gruyter EBOOK PACKAGE Economics 2022 9783110992922 ZDB-23-DBV https://doi.org/10.7312/marc20308 https://www.degruyter.com/isbn/9780231554862 Cover https://www.degruyter.com/document/cover/isbn/9780231554862/original |
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English |
format |
eBook |
author |
Marchand, Lorraine, Marchand, Lorraine, |
spellingShingle |
Marchand, Lorraine, Marchand, Lorraine, The Innovation Mindset : Eight Essential Steps to Transform Any Industry / Frontmatter -- Contents -- Foreword -- Introduction. How Sweet It Is: The Spark of a Great Idea -- 1. The First Law of Innovation: A Successful Innovation Must Solve a Problem -- 2. It’s the Law! One Great Innovation Starts with at Least Three Good Ideas: Here’s How to Find Them -- 3. We’re Rooting for Your MVP! -- 4. The Law of One Hundred Customers (They Can’t Be Wrong!) -- 5. Law-Abiding Innovators Must Be Ready to Pivot at Any Point in the Process! -- 6. Developing Your Business Model and Plan -- 7. How Serial Entrepreneurs Increase Their Odds of Success -- 8. Coaxing Capital: No Innovation Without Communication -- 9. Execution and Exit: Managing Your Innovation and, If Necessary, Moving On -- 10. Unique Challenges Women Innovators Face and Why -- Appendix 1. Types of Customer Research -- Appendix 2. Business Model Canvas -- Appendix 3. Example of Actual Business Plan: Ocular Proteomics, LLC -- Appendix 4. Sample Application for Angel Investor Funding -- Appendix 5. Example of Actual Pitch Deck: Ocular Proteomics -- Appendix 6. Guidelines for Completing the Investor Pitch -- Appendix 7. Resource Guide for Women Innovators -- Acknowledgments -- Notes -- Index |
author_facet |
Marchand, Lorraine, Marchand, Lorraine, Maness, Laura, Maness, Laura, Rascoff, Spencer, Rascoff, Spencer, |
author_variant |
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Maness, Laura, Maness, Laura, Rascoff, Spencer, Rascoff, Spencer, |
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author2_role |
MitwirkendeR MitwirkendeR MitwirkendeR MitwirkendeR |
author_sort |
Marchand, Lorraine, |
title |
The Innovation Mindset : Eight Essential Steps to Transform Any Industry / |
title_sub |
Eight Essential Steps to Transform Any Industry / |
title_full |
The Innovation Mindset : Eight Essential Steps to Transform Any Industry / Lorraine Marchand. |
title_fullStr |
The Innovation Mindset : Eight Essential Steps to Transform Any Industry / Lorraine Marchand. |
title_full_unstemmed |
The Innovation Mindset : Eight Essential Steps to Transform Any Industry / Lorraine Marchand. |
title_auth |
The Innovation Mindset : Eight Essential Steps to Transform Any Industry / |
title_alt |
Frontmatter -- Contents -- Foreword -- Introduction. How Sweet It Is: The Spark of a Great Idea -- 1. The First Law of Innovation: A Successful Innovation Must Solve a Problem -- 2. It’s the Law! One Great Innovation Starts with at Least Three Good Ideas: Here’s How to Find Them -- 3. We’re Rooting for Your MVP! -- 4. The Law of One Hundred Customers (They Can’t Be Wrong!) -- 5. Law-Abiding Innovators Must Be Ready to Pivot at Any Point in the Process! -- 6. Developing Your Business Model and Plan -- 7. How Serial Entrepreneurs Increase Their Odds of Success -- 8. Coaxing Capital: No Innovation Without Communication -- 9. Execution and Exit: Managing Your Innovation and, If Necessary, Moving On -- 10. Unique Challenges Women Innovators Face and Why -- Appendix 1. Types of Customer Research -- Appendix 2. Business Model Canvas -- Appendix 3. Example of Actual Business Plan: Ocular Proteomics, LLC -- Appendix 4. Sample Application for Angel Investor Funding -- Appendix 5. Example of Actual Pitch Deck: Ocular Proteomics -- Appendix 6. Guidelines for Completing the Investor Pitch -- Appendix 7. Resource Guide for Women Innovators -- Acknowledgments -- Notes -- Index |
title_new |
The Innovation Mindset : |
title_sort |
the innovation mindset : eight essential steps to transform any industry / |
publisher |
Columbia University Press, |
publishDate |
2022 |
physical |
1 online resource : 38 figures and tables |
contents |
Frontmatter -- Contents -- Foreword -- Introduction. How Sweet It Is: The Spark of a Great Idea -- 1. The First Law of Innovation: A Successful Innovation Must Solve a Problem -- 2. It’s the Law! One Great Innovation Starts with at Least Three Good Ideas: Here’s How to Find Them -- 3. We’re Rooting for Your MVP! -- 4. The Law of One Hundred Customers (They Can’t Be Wrong!) -- 5. Law-Abiding Innovators Must Be Ready to Pivot at Any Point in the Process! -- 6. Developing Your Business Model and Plan -- 7. How Serial Entrepreneurs Increase Their Odds of Success -- 8. Coaxing Capital: No Innovation Without Communication -- 9. Execution and Exit: Managing Your Innovation and, If Necessary, Moving On -- 10. Unique Challenges Women Innovators Face and Why -- Appendix 1. Types of Customer Research -- Appendix 2. Business Model Canvas -- Appendix 3. Example of Actual Business Plan: Ocular Proteomics, LLC -- Appendix 4. Sample Application for Angel Investor Funding -- Appendix 5. Example of Actual Pitch Deck: Ocular Proteomics -- Appendix 6. Guidelines for Completing the Investor Pitch -- Appendix 7. Resource Guide for Women Innovators -- Acknowledgments -- Notes -- Index |
isbn |
9780231554862 9783110749663 9783110992823 9783110993899 9783110994810 9783110992922 |
url |
https://doi.org/10.7312/marc20308 https://www.degruyter.com/isbn/9780231554862 https://www.degruyter.com/document/cover/isbn/9780231554862/original |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.5/75 |
dewey-sort |
3658.5 275 |
dewey-raw |
658.5/75 |
dewey-search |
658.5/75 |
doi_str_mv |
10.7312/marc20308 |
oclc_num |
1336937280 |
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