The Innovation Mindset : : Eight Essential Steps to Transform Any Industry / / Lorraine Marchand.

• Superior document: Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2022
• VerfasserIn: Marchand, Lorraine,
• MitwirkendeR: Maness, Laura,; Rascoff, Spencer,
• Place / Publishing House: New York, NY : : Columbia University Press, , [2022]; ©2022
• Year of Publication: 2022
• Language: English
• Physical Description: 1 online resource :; 38 figures and tables

Innovation requires more than a eureka moment. The vast majority of new product ideas never make it to market. Typically, this is because of the failure to address a real problem that a customer has experienced and is willing to pay to have solved. What do people and businesses need to know about th...

Table of Contents

• Frontmatter
• Contents
• Foreword
• Foreword
• Introduction. How Sweet It Is: The Spark of a Great Idea
• 1. The First Law of Innovation: A Successful Innovation Must Solve a Problem
• 2. It’s the Law! One Great Innovation Starts with at Least Three Good Ideas: Here’s How to Find Them
• 3. We’re Rooting for Your MVP!
• 4. The Law of One Hundred Customers (They Can’t Be Wrong!)
• 5. Law-Abiding Innovators Must Be Ready to Pivot at Any Point in the Process!
• 6. Developing Your Business Model and Plan
• 7. How Serial Entrepreneurs Increase Their Odds of Success
• 8. Coaxing Capital: No Innovation Without Communication
• 9. Execution and Exit: Managing Your Innovation and, If Necessary, Moving On
• 10. Unique Challenges Women Innovators Face and Why
• Appendix 1. Types of Customer Research
• Appendix 2. Business Model Canvas
• Appendix 3. Example of Actual Business Plan: Ocular Proteomics, LLC
• Appendix 4. Sample Application for Angel Investor Funding
• Appendix 5. Example of Actual Pitch Deck: Ocular Proteomics
• Appendix 6. Guidelines for Completing the Investor Pitch
• Appendix 7. Resource Guide for Women Innovators
• Acknowledgments
• Notes
• Index