One Up : : Creativity, Competition, and the Global Business of Video Games / / Joost van Dreunen.
What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokémon Go? Game companies look unconventional—and are often ignored—from the standpoint of traditional business strategy. Yet they have thrived in the face of digitalization, generating billions in revenue t...
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| Superior document: | Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2020 |
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| VerfasserIn: | |
| Place / Publishing House: | New York, NY : : Columbia University Press, , [2020] ©2020 |
| Year of Publication: | 2020 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource :; 39 figures, 23 tables |
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