Media U : : How the Need to Win Audiences Has Shaped Higher Education / / John Marx, Mark Garrett Cooper.
Are homecoming games and freshman composition, Twitter feeds and scholarly monographs really mortal enemies? Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Tracing over a century of media his...
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| Superior document: | Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2018 |
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| Place / Publishing House: | New York, NY : : Columbia University Press, , [2018] ©2018 |
| Year of Publication: | 2018 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource :; 18 images |
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