Media U : : How the Need to Win Audiences Has Shaped Higher Education / / John Marx, Mark Garrett Cooper.
Are homecoming games and freshman composition, Twitter feeds and scholarly monographs really mortal enemies? Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Tracing over a century of media his...
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Place / Publishing House: | New York, NY : : Columbia University Press, , [2018] ©2018 |
Year of Publication: | 2018 |
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Marx, John, author. aut http://id.loc.gov/vocabulary/relators/aut Media U : How the Need to Win Audiences Has Shaped Higher Education / John Marx, Mark Garrett Cooper. New York, NY : Columbia University Press, [2018] ©2018 1 online resource : 18 images text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Contents -- ACKNOWLEDGMENTS -- Introduction -- Chapter One: Campus Life -- Chapter Two: Public Relations -- Chapter Three: Communications Complex -- Chapter Four: Not Two Cultures -- Chapter Five: Television, or New Media -- Chapter Six: Cooptation -- Chapter Seven: Student Immaterial Labor -- Chapter Eight: By the Numbers -- Chapter Nine: Bad English: The Culture Wars Reconsidered -- Chapter Ten: The Long Twentieth Century -- Epilogue -- NOTES -- INDEX restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Are homecoming games and freshman composition, Twitter feeds and scholarly monographs really mortal enemies? Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Tracing over a century of media history and the academy, Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.Media U shows how universities have appropriated new media technologies to convey their message about higher education, the aims of research, and campus life. The need to create an audience stamps each of the university's steadily proliferating disciplines, shapes its structure, and determines its division of labor. Cooper and Marx examine how the research university has sought to inform publics and convince them of its value to American society, from the rise of football and Great Books programs in the early twentieth century through a midcentury communications complex linking big science, New Criticism, and design, from the co-option of 1960s student activist media through the early-twenty-first-century reception of MOOCs and the latest promises of technological disruption. The book considers the ways in which universities have used media platforms to reconcile national commitments to equal opportunity with corporate capitalism as well as the vexed relationship of democracy and hierarchy. By exploring how media engagement brought the American university into being and continues to shape academic labor, Media U presents essential questions and resources for reimagining the university and confronting its future. Issued also in print. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Mrz 2022) College publicity United States History. Education, Higher Aims and objectives United States History. Universities and colleges Public relations United States HIstory. SOCIAL SCIENCE / Media Studies. bisacsh Cooper, Mark Garrett, author. aut http://id.loc.gov/vocabulary/relators/aut Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2018 9783110606607 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2018 English 9783110604252 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2018 9783110603255 ZDB-23-DGG Title is part of eBook package: De Gruyter EBOOK PACKAGE Economics and Social Sciences 2018 English 9783110604016 Title is part of eBook package: De Gruyter EBOOK PACKAGE Social Sciences 2018 9783110603231 ZDB-23-DSW print 9780231186360 https://doi.org/10.7312/coop18636 https://www.degruyter.com/isbn/9780231546607 Cover https://www.degruyter.com/document/cover/isbn/9780231546607/original |
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English |
format |
eBook |
author |
Marx, John, Marx, John, Cooper, Mark Garrett, |
spellingShingle |
Marx, John, Marx, John, Cooper, Mark Garrett, Media U : How the Need to Win Audiences Has Shaped Higher Education / Frontmatter -- Contents -- ACKNOWLEDGMENTS -- Introduction -- Chapter One: Campus Life -- Chapter Two: Public Relations -- Chapter Three: Communications Complex -- Chapter Four: Not Two Cultures -- Chapter Five: Television, or New Media -- Chapter Six: Cooptation -- Chapter Seven: Student Immaterial Labor -- Chapter Eight: By the Numbers -- Chapter Nine: Bad English: The Culture Wars Reconsidered -- Chapter Ten: The Long Twentieth Century -- Epilogue -- NOTES -- INDEX |
author_facet |
Marx, John, Marx, John, Cooper, Mark Garrett, Cooper, Mark Garrett, Cooper, Mark Garrett, |
author_variant |
j m jm j m jm m g c mg mgc |
author_role |
VerfasserIn VerfasserIn VerfasserIn |
author2 |
Cooper, Mark Garrett, Cooper, Mark Garrett, |
author2_variant |
m g c mg mgc |
author2_role |
VerfasserIn VerfasserIn |
author_sort |
Marx, John, |
title |
Media U : How the Need to Win Audiences Has Shaped Higher Education / |
title_sub |
How the Need to Win Audiences Has Shaped Higher Education / |
title_full |
Media U : How the Need to Win Audiences Has Shaped Higher Education / John Marx, Mark Garrett Cooper. |
title_fullStr |
Media U : How the Need to Win Audiences Has Shaped Higher Education / John Marx, Mark Garrett Cooper. |
title_full_unstemmed |
Media U : How the Need to Win Audiences Has Shaped Higher Education / John Marx, Mark Garrett Cooper. |
title_auth |
Media U : How the Need to Win Audiences Has Shaped Higher Education / |
title_alt |
Frontmatter -- Contents -- ACKNOWLEDGMENTS -- Introduction -- Chapter One: Campus Life -- Chapter Two: Public Relations -- Chapter Three: Communications Complex -- Chapter Four: Not Two Cultures -- Chapter Five: Television, or New Media -- Chapter Six: Cooptation -- Chapter Seven: Student Immaterial Labor -- Chapter Eight: By the Numbers -- Chapter Nine: Bad English: The Culture Wars Reconsidered -- Chapter Ten: The Long Twentieth Century -- Epilogue -- NOTES -- INDEX |
title_new |
Media U : |
title_sort |
media u : how the need to win audiences has shaped higher education / |
publisher |
Columbia University Press, |
publishDate |
2018 |
physical |
1 online resource : 18 images Issued also in print. |
contents |
Frontmatter -- Contents -- ACKNOWLEDGMENTS -- Introduction -- Chapter One: Campus Life -- Chapter Two: Public Relations -- Chapter Three: Communications Complex -- Chapter Four: Not Two Cultures -- Chapter Five: Television, or New Media -- Chapter Six: Cooptation -- Chapter Seven: Student Immaterial Labor -- Chapter Eight: By the Numbers -- Chapter Nine: Bad English: The Culture Wars Reconsidered -- Chapter Ten: The Long Twentieth Century -- Epilogue -- NOTES -- INDEX |
isbn |
9780231546607 9783110606607 9783110604252 9783110603255 9783110604016 9783110603231 9780231186360 |
callnumber-first |
L - Education |
callnumber-subject |
LB - Theory and Practice of Education |
callnumber-label |
LB2342 |
callnumber-sort |
LB 42342.82 C67 42018 |
geographic_facet |
United States |
url |
https://doi.org/10.7312/coop18636 https://www.degruyter.com/isbn/9780231546607 https://www.degruyter.com/document/cover/isbn/9780231546607/original |
illustrated |
Not Illustrated |
dewey-hundreds |
300 - Social sciences |
dewey-tens |
370 - Education |
dewey-ones |
378 - Higher education |
dewey-full |
378.1/01 |
dewey-sort |
3378.1 11 |
dewey-raw |
378.1/01 |
dewey-search |
378.1/01 |
doi_str_mv |
10.7312/coop18636 |
oclc_num |
1054863948 |
work_keys_str_mv |
AT marxjohn mediauhowtheneedtowinaudienceshasshapedhighereducation AT coopermarkgarrett mediauhowtheneedtowinaudienceshasshapedhighereducation |
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(DE-B1597)502729 (OCoLC)1054863948 |
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Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2018 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2018 English Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2018 Title is part of eBook package: De Gruyter EBOOK PACKAGE Economics and Social Sciences 2018 English Title is part of eBook package: De Gruyter EBOOK PACKAGE Social Sciences 2018 |
is_hierarchy_title |
Media U : How the Need to Win Audiences Has Shaped Higher Education / |
container_title |
Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2018 |
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