Media U : : How the Need to Win Audiences Has Shaped Higher Education /

Media U : : How the Need to Win Audiences Has Shaped Higher Education / / John Marx, Mark Garrett Cooper.

Are homecoming games and freshman composition, Twitter feeds and scholarly monographs really mortal enemies? Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Tracing over a century of media his...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2018
VerfasserIn:
Marx, John,
Cooper, Mark Garrett,
Place / Publishing House:New York, NY : : Columbia University Press, , [2018]
©2018
Year of Publication:2018
Language:English
Online Access:
Physical Description:1 online resource :; 18 images
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Table of Contents:
  • Frontmatter
  • Contents
  • ACKNOWLEDGMENTS
  • Introduction
  • Chapter One: Campus Life
  • Chapter Two: Public Relations
  • Chapter Three: Communications Complex
  • Chapter Four: Not Two Cultures
  • Chapter Five: Television, or New Media
  • Chapter Six: Cooptation
  • Chapter Seven: Student Immaterial Labor
  • Chapter Eight: By the Numbers
  • Chapter Nine: Bad English: The Culture Wars Reconsidered
  • Chapter Ten: The Long Twentieth Century
  • Epilogue
  • NOTES
  • INDEX

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