Narrative and Numbers : : The Value of Stories in Business / / Aswath Damodaran.
How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers...
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| Superior document: | Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2017 |
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| Place / Publishing House: | New York, NY : : Columbia University Press, , [2017] ©2017 |
| Year of Publication: | 2017 |
| Language: | English |
| Series: | Columbia Business School Publishing
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| Online Access: | |
| Physical Description: | 1 online resource (296 p.) :; 88 figures |
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Table of Contents:
- Frontmatter
- Contents
- Preface
- 1. A Tale of Two Tribes
- 2. Tell Me a Story
- 3. The Elements of Storytelling
- 4. The Power of Numbers
- 5. Number-Crunching Tools
- 6. Building a Narrative
- 7. Test-Driving a Narrative
- 8. From Narratives to Numbers
- 9. Numbers to Value
- 10. Improving and Modifying Your Narrative- The Feedback Loop
- 11. Narrative Alterations-The Real World Intrudes
- 12. News and Narratives
- 13. Go Big-The Macro Story
- 14. The Corporate Life Cycle
- 15. The Managerial Challenge
- 16. The Endgame
- Notes
- Index